SFU-016 - Module 3 (Simulation)

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(Word, Google Docs)

(Excel, Google Sheets, or a BI tool like Tableau)

Text editor

Web browsers for research

Data analysis tool

Computer with internet access

Materials Needed

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Simulation

Expected Outcome

Reflection Task (10 minutes)

Document and Present (15 minutes)

If you're ready, click the start button below to get going!

As a reminder, below are the steps we're going to take in order to complete the simulation. There will be timers on each step, but this is simply there for guidance and there is no pressure to finish before or after the time is up!

Create Task (20 minutes)

Analysis Task (30 minutes)

Research Task (30 minutes)

Preparation Task (10 minutes)

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Identify a key business question or objective you want to address (e.g., understanding customer preferences, identifying market trends).

Choose a specific market segment or industry you are interested in (e.g., e-commerce, healthcare, technology).

10:00

Define Objectives

Select a Market Segment

PREPERAtion task

Simulation

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Customer Insights

Investigate customer behaviour and preferences through surveys, forums, customer reviews, and social media. If possible, use tools like Google Trends to understand search interest.

Competitor Analysis

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Identify 2-3 main competitors in your market segment. Gather data on their market share, customer reviews, marketing strategies, and product offerings through their websites, news articles, and social media.

Market Reports

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Market Reports

30:00

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

Collect data:

research task

Simulation

Search for recent market reports, articles, or statistics related to your chosen market segment. Use sources like Statista, Nielsen, or industry-specific publications.

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Identify Key Metrics:Identify crucial metrics relevant to your business question or objective, such as market size, customer demographics, competitor pricing, etc.

Clean Data:Ensure data is clean, formatted correctly, and any irrelevant information is removed.

Consolidate Data:Collect all the gathered data into a single Google Sheet or Excel file.

Data Compilation and Cleaning:

15:00

Analysis Task

Simulation

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SWOT Analysis Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for your chosen market segment based on the collected data.

Analyse Trends Use graphs and charts to visualise market trends, customer behaviour, and competitor strategies.

Data Analysis:

15:00

Analysis Task

Simulation

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Develop Insights:

Recommendations

Based on your analysis, provide actionable recommendations for a business to leverage marketing intelligence. These might include adjusting marketing strategies, entering new markets, or enhancing product features.

Summarise key findings from your data analysis. Highlight important trends, customer preferences, and potential opportunities or threats in the market.

Key Findings

20:00

Create Task

Simulation

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Share your presentation with a peer or mentor for feedback.

Share and Get Feedback:

Prepare a short presentation summarising your key findings and recommendations. Use PowerPoint or Google Slides for visual support.

Presentation

Compile your findings and recommendations into a detailed report using a text editor. Include visuals (graphs, charts) to support your insights.

Create a Report

15:00

Document and Present

Simulation

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Think about how this exercise has enhanced your skills as a potential Business Intelligence Analyst and how you can further improve.

Consider how the insights gained can be applied to real-world business decisions.

Reflect on what you have learned about marketing intelligence and data analysis.

Reflect on the Process:

Skill Development

Application

Learning Experience

10:00

Reflection Task

Simulation

BACK

Well done for completing the simulation! In the next section you will upload your research.

Expected Outcome

By the end of this activity, you will have gained practical experience in collecting and analysing marketing intelligence data. This will help you understand how to make data-driven business decisions, improving your analytical skills and providing key insights that can support strategic planning. The exercise leverages accessible tools and methods, ensuring it is practical and feasible within the given timeframe.

Expected outcome

Simulation