Slyce Deck

Your personal food concierge

Unloved, unnoticed things in our everyday lives hold potential for significant innovation

RE-INVENT THE MUNDANE

Restaurant menu:Mundane and unchanged

RE-INVENT THE MUNDANE

Inspired by the Nest thermostat, 2 years ago I started to think about re-inventing menus. Menu is an everyday tool that hasn't changed in 100 years, and is rather ineffective! 9 out of 10 people need help with their menu: asking waiters "what's popular?", looking to other tables or looking up pictures on Yelp to see what dishes look like, ... Over the past 2 years, this evolved into a bigger question....

PROBLEM

This is mankind's oldest question

What should I eat next?

DECISION FATIGUE

UNHEALTHY FOOD CHOICES

3 times per day

Cost constraints, frequency of eating out, ...

Allergies, diet, health & fitness goals, ...

Availability, ease of access, logistical considerations ...

Taste palete, desire for variety (avoiding repeat of recent meals), ...

Time & effort

Budget

Nutritional & medical

Culinary preferences

* Hyper-personalization offers awareness of user context (e.g., recent activities, time of day, weather, recent meals, etc.)

Slyce aggregates all nearby available menus, combined with nutritional data and user personal information, to curate and recommend healthy & delightful meal choices

SOLUTION

A hyper-personalized* menu that's with you all the time

BENEFITS

● Don't forget your favorites

● See what dishes look like

● Don't order a dish you'll regret

● Consider health & nutritional info

● Find best local dishes, tailored to you

Decide your next meal

PROTOTYPE

Personalized food recommendation (Slyce)

Restaurant recommenation (Yelp)

PROTOTYPE

Decide your order

Personalized menu

Typical menu

Day-to-day experiences are getting personalized (e.g., Music, news, shopping, video, ...)It's time to change how we make the most important daily decision: "What should I eat next?"

EVOLUTION OF CONSUMER HABIT

Digital

Personal

Analog

LEARN MORE

Fundraising

Business plan & operations

Competition & defensibility

The team

How it works

Why now

Our story (start over)

e.g. searches, check-ins, wearable...

HOW IT WORKS

A taste profile based on user data & behavior

Restaurant menus available via API's (e.g., SinglePlatform)

Novel algorithms used tomatch photos to menu items

Foursquare API, Google Places, etc.

Food Photos

User Data

Menu Data

Local Data

(20% of Instagram is food)

Music/video streaming

Food

Social/news feeds

Shopping

• Local & ratings
• Digitized menus
• High quality photos

Multiple competing platforms have aggregated similar data and opened access via API's

Necessary data exists now:

Daily consumer activities are increasingly personalized:

Access

Data

Personalization & AI

WHY NOW

• D-Wave – Algorithmic Software Eng
• Neurio – Data Scientist & Backend Eng
• Simon Fraser University – M.Sc. in CS
• University of Toronto – B.Sc. in CS & Math

• Neurio – Software Engineer
• Simon Fraser Univ. – M.Sc. in Mechatronics
• University of Tehran – B.Sc. in Engineering

• Pear VC – EIR
• Neurio – Cofounder, CTO, Product/UX. Consumer App NPS: +50
• UBC – Ph.D. in Robotics & Vision Algorithms
• NSERC Graham Bell Scholar
• 6 pending algorithm patents

Oren ShklarskyMachine Learning, Backend

Soroush NorouziFull-stack Engineer, Hacker

Ali Kashani, Ph.D.Product, Data Science

TEAM

• Memebox – VP Product
• Eat Mentor – Co-founder
• SAP – UX Designer

Ugur Kaner Consumer, UX

• Google – Product Manager (Google Play & YouTube recommendations)
• Clever Sense – VP Product (Acquired by Google)
• U Berkeley HSB – MBA

Norberto Guimaraes Personalization, AI, Product

• P Corp Dev – GoDaddy
• Operating Partner – Pear
• Serial Entrepreneur – Jaxtr (consumer VoIP), UpCounsel (marketplace), Webs (SMB)
• J.D., Law – Yale

• Board Member – Atheer (AR), Radius (data analytics), UpCounsel (marketplace), ...
• VP Sales & Mkt – Oracle
• Stanford GSB

• King – Global UX Director
• Amazon/Google/Microsoft – Sr UX Designer (Youtube, Chrome, Google+, Gmail, Kindle Fire)
• U. W. – MSc, Human Centered Design

Touraj ParangSMB, Strategy

Noosheen HashemiFood & Health, Ops

Ario JafarzadehConsumer, UX

ADVISORS