Wicket Labs case study

Before

A time-sensitive opportunity to stand out

Before

Low volume of content targeting prospects

After

Developed targeted lead magnet assets that are timely yet evergreen

Before

After

Bank of content mapped to each stage of the sales funnel

Before

Before

An under-performing website

Goal conversions from website traffic increased by 400%

After

Before

case study.

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TargetAudience

Leveraging an evergreen content library for sustainable lead generation.

Increasing awareness of its Wicket Scorecard platform among target audiences.

Using deep-dive content to position themselves as a leading industry voice.

To drive leads to its platform through the website and other existing marketing channels, by:

The campaign

Wicket Labs is a growing startup with a strong presence in North America. Dramatic increases in OTT video content consumption presented the company with a unique opportunity to quickly expand its content offering in order to help prospects navigate the hurdles ahead. The company wanted to engage prospective customers and increase the effectiveness of its website in driving qualified leads into the sales funnel. Wicket Labs decided to work with Isoline to create a content campaign that would increase organic search visibility, and amplify the impact of existing marketing channels. The objective? Drive traffic to a series of evergreen lead magnets, strategically created to be timely yet relevant beyond the confines of the pandemic.

The opportunity

Wicket Labs is an AI-driven data dashboard for streaming video services. It enables over-the-top (OTT) broadcast platforms and media companies to unlock engagement insights that increase the lifetime value of their audience.

Our client

400% increase in website goal conversions

isolinecomms.com/our-sectors/broadcast

Lead magnet assets

Content narrative

Keyword research

downloads for new evergreen lead magnet content

Total monthly website views increase

Organic search traffic increase

Overall, our strategy helped increase goal conversions (downloads, contact us form completions, etc) from website traffic by 400%, leading to a strong increase in marketing-generated leads. The Wicket Labs resource centre has become a valuable channel for communicating its expertise and attracting the attention of prospects, with every lead magnet asset continuing to generate downloads long after initial publication as a result of search visibility.

The results

Our tactics

We built a multi-faceted campaign, leveraging Wicket Labs’ existing SEO visibility. Our strategy centred on nurturing and expanding the traffic funnel, with expert-led blog content and compelling lead magnet assets to systematically convert leads into valuable prospects.

The solution

Target audience insights

Wicket Labs wanted to address marketing and editorial teams within OTT video streaming providers and broadcast platforms, as well as senior decision-makers tasked with management strategy and infrastructure investment. These audiences needed ways to easily understand and predict subscriber behaviour and quickly draw actionable insights to capitalise on the vast amounts of data at their disposal.

Wicket Labs’ platform, Wicket Scorecard, helps OTT providers improve audience acquisition and service engagement, and reduce churn. By connecting the dots between all their back-end and third-party systems, the platform helps OTT providers ensure nothing falls through the cracks – providing a complete picture of the health of their business.

Wicket Scorecard