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Comms Latam GOAL
Alejandra Martinez
Created on October 2, 2023
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LATAM Communications Department
Latam Comms Team
Communications Officer, Honduras
Gerson García
Communications and Institutional Relations Officer, Colombia
Adriana Ruiz
Graphic Designer, Honduras
Moisés Flores
Social Communicator, Colombia
María Paula Rincón
Social Communicator,Colombia
Sharic Martínez
Visual Communication Officer, Honduras
Alejandra Martínez
GOAL Comms Objective
Increase the visibility of GOAL's impact and values through a communications and marketing strategy for the delivery of evidence-based and creative material and content.
Increase GOAL's footprint and position among donors and increase diversified long-term funding opportunities and accountability of GOAL programmes to key stakeholders.
Communication's duties
Social Media Management
Communication's duties
Coordinación del departamento de comunicaciones
GOAL Latin America's communications team has established an exceptional dynamic that has allowed it to successfully reflect content from Honduras, Colombia and other countries where GOAL projects are being developed in the region.
The fluent coordination between both countries has been a fundamental pillar in this achievement, giving all GOAL content a unique and authentic identity. Through bi-monthly content planning meetings, we highlight project activities, holiday celebrations and commemorative days that emphasize the values, traditions and cultural richness of the diverse communities and ethnicities in the region.
This approach has allowed us to share significant stories and strengthen our presence and advocacy as a humanitarian organization in Latin America.
Communication's duties
Social Media Management
Ads
Meetings
To boost the digital strategy through budget and timeline
To develop digital strategies, coordinate future joint projects such as campaigns, documents, success stories.
Stories
Humanitarian Holidays
To keep our media always online with project activities
Working together the channel, type of material, and desired approach to enhance the Day highlighting GOAL's work in both countries.
Weekly posts
To balance GOAL's platform such as facebook and instagram with posts of both countries
Communication's duties
Social Media Management
Engagement 2022 vs 2023
Instagram outreach 2022
Facebook outreach 2022
391,200
11,339
Facebook outreach Jan-Sept 2023
Instagram outreach Jan-Sept 2023
1,416,758
107,256
2,921
Organic reachment
149,344
Organic reachment
Communication's duties
Social Media Management
Engagement 2022 vs 2023
Instagram profile visits2022
Facebook profile visits 2022
9,943
407
Facebook profile visits Jan-Sept 2023
Instagram profile visits Jan-Sept 2023
78,964
2,113
578
Organic reachment
9,322
Organic reachment
Communication's duties
Social Media Management
Engagement 2022 vs 2023
Instagram followers2022 *approx
Facebook followers 2022 *approx
3,900
180
Facebook followers Jan-Sept 2023
Instagram followers Jan-Sept 2023
12,600
386
254
Organic reachment
3,713
Organic reachment
LATAM Digital Campaigns
Visual material
For project participants
Institutional documents
Institutional documents
Safeguarding
Public relations & field work
Approach to traditional media
Approach to traditional media
Work Field
Our mission is to empower the communities we serve. Through our humanitarian stories, we not only showcase the positive impact of our projects, but also highlight the resilience and determination of people facing extraordinary challenges. Each story captured is a testimony to the spirit of resilience and collaboration that characterizes the communities we work with. We believe in the importance of sharing these inspiring narratives to raise awareness of the realities and needs of those living in vulnerable contexts and to foster global solidarity.
Crowdfunding Campaign
Part of the Blue Economy program to support disabled & active divers
The Concept
- Resilience
- Income
- Sea
- Waves
- Depth
- Edge
- Courage
- Future
- Dive
- Survival
- Blue
- Risk
The Donation
When?
Start on Dec 3th
International Day of Persons with Disabilities
For how long?
Our goal: reach at least $ 50K, for this purpose, we believe we can make it within a year