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LSL Video Production Process

Learning Science Lab

Created on September 19, 2023

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Transcript

Thanks for working with us! We're excited to collaborate with you on content development. It is a rich and rewarding process, but if you're used to producing videos or content on your own, you may not be used to the structure we have in place. This structure is important in order to ensure that videos come together accurately, efficiently, and on-time. Here's a quick overview of what to expect.

Video Production Process

The stages of production

Video production differs from other forms of content creation, like writing, in that it must be completed in discrete stages. Once one stage is finished, it can be difficult to revise. For example, changing a script before recording is easy, but changing a script after recording involves costly reshoots.

Pre-production

  • Create scripts and determine needed visuals
  • Create and approve graphics mockups
  • Plan and schedule recordings

Planning

  • Identify content suited to video
  • Create a final list of deliverables
  • Establish a timeline for remainging stages

Post-production

  • Create and revise edits
  • Adjust timing and animation
  • Approve final edit
  • Finalize, caption, upload and embed completed videos

Production

  • Conduct video recordings

Pre-production

Planning

Post-production

Production

In Planning, we'll review your existing course content and discuss the best way to translate it into an online format. This includes identifying the parts of your lessons that make the most sense for video. We may also suggest new material to present lessons in a fresh way. We can try options that wouldn't be possible with without extra resources for production.

We'll also determine the production timeline. Timeline can vary based on:

  • The number of videos you need
  • The content within your course that is best suited to video
  • The videos' format
  • The complexity of graphics or accompanying visuals
  • Your availability
  • The time remaining until your course begins

During scoping, we'll determine the answers to those questions and work with you to set dates for important milestones and final deadlines.

Pre-production

Planning

Post-production

Production

In pre-production, we'll develop the content. For presentation-stye videos, this means creating a script and determining the visuals. For formats like interviews or field recordings, the process will vary. We script in a two-column format that includes accompanying visuals. It's important to think about what visuals will best communicate your material. In some cases, other media formats may suit material better than video. Often, the quality of a video depends on what parts of your lesson you decide to include in the first place. We'll meet with you to suggest edits to improve clarity and to offer alternative visual approaches. Sometimes, your initial slides or materials will merit a complete redesign.

Example of our 2-column script format

Pre-production

Planning

Post-production

Production

After reviewing the script, we'll create mockups of any planned graphics. We'll ask for your feedback and approval before recording. Visual changes can affect the script--and vice versa. So it's important to review both words and images in tandem. It can be hard to visualize the final animation from static mockups alone, so we'll discuss the animation plan in detail.

Pre-production

Planning

Post-production

Production

Production involves recording the material we need for the video. For presentational videos, we recommend the Stern Studio, in which you'll have the equipment and support to produce professional scripted content. In these cases, a video can usually be captured in a single session. Different video types like interviews and field shoots require different processes and may involve multiple recording sessions. We'll discuss the process in detail for any videos we identify prior to recording.

Pre-production

Planning

Post-production

Production

In Post-Production, we review the edit. Some things are not easily changed, which is why it is important to get things right in scripting and Production. But inevitably, some adjustments will be needed. We will modify timing and correct errors. In extreme cases, we may rerecord portions of the video. You will need to approve a final version before we caption the video, upload it to hosting, and embed it in the course site.

Questions?

We'll talk through all these steps in detail when we meet in person, but if you have questions in the meantime, let us know! Email us at:

learning.science@stern.nyu.edu

Need ideas?

The LSL Media Menu offers examples of different video types and production methods.