Innovator
Early Majority
Late Majority
Laggard
Early Adopter
Check Answers
Skeptical, risk averse, and doesn't purchase until technology is proven
Considered risk takers and usually first to buy a new product
Purchase soon after Innovators
Purchases product after it has been on the market for some time
Distrustful of technology and would not purchase unless forced to
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica has an old Nokia flip phone and distrusts smartphones
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica's friend Sam convinced her to try out the new iPhone
Erica has an iPhone 10 and is considering upgrading after reading good reviews
Early Adopter
Early Majority
Laggard
Innovator
Late Majority
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica's friend Sam convinced her to try out the new iPhone
Erica has an iPhone 10 and is only considering upgrading after reading good reviews
Erica has an old Nokia flip phone and distrusts smartphones
Skeptical, risk averse, and doesn't purchase until technology is proven
Purchases product after only after it has been on market for some time
Considered risk takers and usually first to buy a new product
Purchase soon after Innovators
Distrustful of technology and would not purchase unless forced to
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Erica Grong, MBA
Created on December 4, 2022
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Transcript
Innovator
Early Majority
Late Majority
Laggard
Early Adopter
Check Answers
Skeptical, risk averse, and doesn't purchase until technology is proven
Considered risk takers and usually first to buy a new product
Purchase soon after Innovators
Purchases product after it has been on the market for some time
Distrustful of technology and would not purchase unless forced to
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica has an old Nokia flip phone and distrusts smartphones
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica's friend Sam convinced her to try out the new iPhone
Erica has an iPhone 10 and is considering upgrading after reading good reviews
Early Adopter
Early Majority
Laggard
Innovator
Late Majority
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica's friend Sam convinced her to try out the new iPhone
Erica has an iPhone 10 and is only considering upgrading after reading good reviews
Erica has an old Nokia flip phone and distrusts smartphones
Skeptical, risk averse, and doesn't purchase until technology is proven
Purchases product after only after it has been on market for some time
Considered risk takers and usually first to buy a new product
Purchase soon after Innovators
Distrustful of technology and would not purchase unless forced to
Home