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Erica Grong, MBA
Created on December 4, 2022
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Transcript
Check Answers
Laggard
Purchases product after it has been on the market for some time
Purchase soon after Innovators
Distrustful of technology and would not purchase unless forced to
Skeptical, risk averse, and doesn't purchase until technology is proven
Late Majority
Early Majority
Early Adopter
Innovator
Erica has an iPhone 10 and is considering upgrading after reading good reviews
Erica has an old Nokia flip phone and distrusts smartphones
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica's friend Sam convinced her to try out the new iPhone
Considered risk takers and usually first to buy a new product
Home
Laggard
Purchases product after only after it has been on market for some time
Purchase soon after Innovators
Distrustful of technology and would not purchase unless forced to
Skeptical, risk averse, and doesn't purchase until technology is proven
Late Majority
Early Majority
Early Adopter
Innovator
Erica has an iPhone 10 and is only considering upgrading after reading good reviews
Erica has an old Nokia flip phone and distrusts smartphones
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica's friend Sam convinced her to try out the new iPhone
Considered risk takers and usually first to buy a new product