Strategic Plan

Results and Outcomes of TMACOG's Strategic Planning Sessions

Strategic Plan

Hearing from our members

Survey and Focus Groups

Process:

Building the plan

Strategic Plan Committee: staff and members

Process:

Council of Governments

Areawide Water Quality Planning Agency

Metropolitan Planning Organization

Defining our work

TMACOG Designations

• Being at the head of the table for regional conversations
• Being reactive
• No uniform value for membership of the COG
• Understanding of the COG

• Communications strategies & cadence

• Brand identity, website / mobile app
• Risk averse … under the radar mentality/mindset
• "That’s the way we have always done it."
• Toledo in the name

SWOT Analysis

Weaknesses

Strengths

• Programs & teams
• Nonpartisan
• Helpful & high expertise of staff
• Strong internal fiscal management

Threats

• Change is hard
• Attract talent to TMACOG
• Having the budget / funds for the new work

Opportunities

• Regional spirit
• Regional cooperation required for funding

• Expanding geography … is TMACOG for us?

• Re-image of TMACOG – communicate brand & attract support / logo makes a statement
• Flexible timing / locations for meetings - Public engagement

WHY

Connecting our unique communities to build a thriving region.

HOW

We are a nonpartisan and regional resource focused on collaboration, advocacy, planning and sustainability.

WHAT

Develop and implement the plans that address the needs of the region.

Defining our purpose

The Why:

Governance & Engagement

Marketing and Brand

Operations and Staff

Financial Sustainability

Cooperative Regional Strategy

5 Pillars

Incentives to recruit and retain talent

Conduct staff salary market analysis

Identify a target cash reserve range

Expand & diversify revenue streams

Evaluate dues structure

Sufficient revenues to fund ongoing strategic initiatives and anticipated future growth

Financial Sustainability

Strengthen media relationships

Update website

Member benefits campaign & materials

Showcasing the region / recognition

Roll out visual branding and new TMACOG identity

TMACOG is the credible regional voice and convener, projecting its value as the region’s only Council of Governments

Marketing & Brand

Practices & processes

SWOT / gap analysis

Culture & standards

Staff engagement plan

TMACOG is an effective organization that is structurally aligned with its mission and goals

Operations and Staff

Evaluate opportunities for information sharing

Committee structure & function

GLEAN

Develop member value proposition

GLEAN

Define roles for community partners and advisory groups

TMACOG’s effective governance and value proposition result in increased membership, additional services & elevated engagement of members and community partners

Governance & Engagement

Member & partner commitment to the strategy

Set regional priorities and present to communities

Measure & report progress on regional plans

Comprehensive regional needs analysis

Our cooperative regional strategy allows us to compete as a region for resources & growth

Cooperative Regional Strategy

Lunch and Discussion of Strategic Plan Results

• Long Range Transportation Plan

• Identifies transportation projects needed over the next 20-30 years

• Provides a carefully reviewed and prioritized plan for funding regional roadway, transit, bicycle, and pedestrian improvement projects over the next six years

Metropolitan Planning Organization

A Metropolitan Planning Organization is an agency created by federal law to provide local elected officials input into the planning and implementation of federal transportation funds to metropolitan areas with populations of greater than 50,000. • Lucas and Wood counties, and Bedford, Erie, and Whiteford townships of Monroe County

Council of Governments

A Regional Council is an organization of political subdivisions that seeks to provide cooperative planning, coordination, and technical assistance on shared issues and challenges.· Lucas, Ottawa, Sandusky, Wood counties (as well as certain municipalities, townships, and special districts within these counties); all municipalities in Fulton County; and Monroe County, Michigan, and several jurisdictions within the county. · COGs should complement and not duplicate jurisdictional activities.

• Areawide agencies identify water pollution problems and recommend how best to address them. These agencies work with local governments to determine the areas where each will provide sewer service.

Areawide Water Quality Planning Agency

An Areawide Water Quality Planning Agency is designated by the State to perform the areawide water quality management planning under Section 208 of the Clean Water Act.•Lucas, Wood, Ottawa, and Sandusky counties, and Bedford, Erie, and Whiteford townships of Monroe County