TFM EN

ALI ALSAADI Supervisor: Dr. Luna SantosUAE

The Effect of the Internet and Social Media on Small Businesses: Innovative approaches to business in the UAE

Bibliography

10

Conclusion

09

Ethical Considerations

08

Cronogram

07

Expected Results

06

Methodology

05

Objectives

04

Research Question

03

Purpose

02

Introduction and background

01

Index

The internet has exponentially increased the speed and quantity of communication between people worldwide. A rapid change in communication appeared with the rise of social media. Social media networks are social interaction channels that allow people to share their feelings, ideas, and information with a selected audience and with online communities (public).

Intro

Social media marketing is rapidly gaining popularity in the United Arab Emirates. In this territory, the United Arab Emirates social media networks are popular in all age groups, though the degree of popularity and preference for social media networks differs.

However, the use of social media as a marketing tool is a more recent phenomenon and an innovation created by the cyber community of the global village (the human population of with close interaction through internet).

VS

VS

Cox, 2010

A variety of options

Chi, 2011

Replace traditional marketing

Cha, 2009

Virtual Brand Community

To analyze the determinant factors of social media for innovative business ideas including the marketing techniques to promote business by the owners and management of small and medium-sized enterprises.

Promote Business

Social Media

Factors

Purpose

WHAT ARE THE KEY FACTORS PRODUCING AN EFFECTIVE STRATEGY OF SOCIAL MEDIA NETWORKING FOR THE MARKETING SECTOR IN THE UNITED ARAB EMIRATES?

Research Question

• To explore the different tools/applications/networks of social media used by small and medium enterprises, with a focus on food & beverages businesses in the UAE• To document the benefits and challenges of social media usage for food & beverage SMEs in the UAE• To analyze the approaches used by food & beverage SMEs of the UAE for the selection of social media networks for marketing• To recommend suitable approaches for social media marketing for the promotion of food & beverages by small and medium enterprises in the UAE• To provide some guidelines to overcome barriers for small and medium enterprises in the UAE in their aim of developing a social media plan.

Develop a theoretical framework to understand the use of social media networks for marketing purposes by small and medium enterprises of the UAE

General

Specifics

Objectives

Qualitative data will come from the case studies collected. Broader challenges and questions will be outlined and presented in descriptive form. Quantitative data will be gathered from a sample survey conducted with a structured questionnaire and observations recorded with a checklist. The questionnaire will be based on close-ended questions. A likert scale will be used to evaluate the survey responses.

• Research design

The researcher will adopt a mixed methodology for this study with a combination of a quantitative and qualitative approach.

Methodology

Provide its services in all branches with the same quality

Have a greater reach of advertising

Businesses who are competent and connected to the internet with social media accounts will be able to:

Save costs through smart devices and reduction of workers

Keep up with the digital transformation

Maintain easy communication with customers

Expected results

Timeline

The researcher will follow international ethical standards applicable to the study from the beginning to the end. All respondents will be informed by the researcher that they have no obligation to participate in the study and that their participation is completely voluntary.

Ethical Considerations

Social media is an emerging marketing platform and is as complex as its use to stay in touch with friends and family. It's considered the innovative marketing hub of the 21st century (Shankar et al., 2011).

Conclusion

O'Brien, C. (2016) The Evolution of Digital Marketing: 30 Years in the Past & Future. The Insider. Accessed on 25 February 2018.

Cox, S. A. (2010) Online Social Network Member Attitude Toward Online Advertising Formats. MA thesis, The Rochester Institute of Technology.

Chi, H. (2011) Interactive Digital Advertising VS. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan. Journal of Interactive Advertising 12(1), 44-61.

Cha, J. (2009) Shopping on Social Networking Websites: Attitudes towards real versus virtual items. Journal of Interactive Advertising, 10(1), 77-93.

Bibliography

Theodore Roosevelt

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