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Transcript

Visual Rhetoric The ad is based on a blue background that does not have any sharp angles, it is a flat background with no sort of depth to it. It is an appealing light blue color that gets laughter near the Oreo and lollipop, to highlight the subjects of the ad. By having no depth or angles, it makes it much easier on the consumer’s eye, because there is less to look at and get distracted by. It is straight to the point. It considers the audience because of how broad the audience is, spanning from little kids to adults. The small text in the corner is written in white, keeping it insignificant and simple. The text is not the point of the ad, and the text reflects that. The yellow lollipop stands out from the blue background, and the yellow color choice was effective in the sense that yellow is a relatively unpopular lollipop flavor, which tricks the consumer already into thinking it isn’t as good as an Oreo. This ad is striking yet easy on the eye, it gets the point across well with the limited color scheme.

Producers The Oreo company made the ad. The only information about the company is the phrase “Nothing else matters OREO” in the bottom right corner. This is a very well-known company, making a very popular American snack cookie so I did not have to do any other research. Their reputation is a good consistent one, they are really only known for their cookies and sometimes they do seasonal cookies. They haven’t had any notable scandals, so their reputation is clean. The ad endorses this reputation because it highlights the quality of the cookie.

Appeals The primary appeal to this ethos which established credibility. The ethos seen here is the ants finding the Oreo irresistible, and ants have no bias so the Oreo just be better. Of course, this is a fabricated ad, but on a superficial level, at first glance it establishes credibility. The secondary appeal is logos, the appeal to logic. Logically, if ants are going to one food and not the other, that must be the better food. It is like how in nature we only eat the berries that birds eat because they know what is edible and what is not. They are effective, and ethical because it is a harmful fabrication, not one that would endanger anyone.

Audience The intended audience for this ad is people who enjoy sweets and eat these foods daily and are not everyday Oreo consumers. The goal is to reach a larger audience, because this ad implies that current Oreo customers already know how good they are, and they are trying to prove a point to people who haven’t had it yet that it is yummy as well as the better option. The ad appropriately targets this audience by making a graphic that is easy to understand, and simple.

Purpose/Subject This is an ad for the food product Oreo. They make snack cookies that are like small chocolate sandwiches. The overall goal is to show that Oreo is better than the other leading packaged desserts, like a standard lollipop, and to sell the product. It achieves this goal by clearly creating a line of ants that avoid the lollipop and go straight to the Oreo, implying the Oreo is the most desirable treat.

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