The Impossible Beauty Standards in the US and South Korea

Capstone Chair: Dr. Zazil Reyes Garcia

The impossible beauty standards of the united states and south korea

By Melanie Calimag González

Fall 2023

Introduction

Introduction

literature review••

"If average women do not possess the appearance qualities of that seen in entertainment and fashion media, they may not be perceived as attractive or as desirable by others” (Bissell, K., & Chung, J, 2009, p. 243).

literature review••

"As unrealistic as these images are, it is impossible to avoid them, and repeated exposure to theseimages over a lifetime is likely to affect what people perceive to be an ideal for a beautiful body”(Lee, H., Lee, H., Choi, J., Kim, J., & Han, H., 2014, p. 1344).

Method

METHOD

MEDIA LITERACY PROJECT

Results

Golden ratio

heads fit into the width of a body ••

reflection••

Exploring different cultures enhances one's understanding of others and promotes greater awareness.

Conclusion

Both countries uphold their own beauty standards.

감사합니다!

Thank you!

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References

Bissell, K., & Chung, J. (2009). Americanized beauty? Predictors of perceived attractivenessfrom US and South Korean participants based on media exposure, ethnicity, and socio-cultural attitudes toward ideal beauty. Asian Journal of Communication, 19(2), 227-247.Jinee Chong. (2023). Whiteness as Beauty. Spectrum (Edmonton, Alta. : 2018), (10), Spectrum(Edmonton, Alta. : 2018), 2023 (10).Jung, J., & Lee, S. (2006). Cross-Cultural Comparisons of Appearance Self-Schema, BodyImage, Self-Esteem, and Dieting Behavior Between Korean and U.S. Women. Familyand Consumer Sciences Research Journal, 34(4), 350-365.Lee, H., Lee, H., Choi, J., Kim, J., & Han, H. (2014). Social Media Use, Body Image, andPsychological Well-Being: A Cross-Cultural Comparison of Korea and the United States.Journal of Health Communication, 19(12), 1343-1358.Lin, K., & Raval, V. (2020). Understanding Body Image and Appearance ManagementBehaviors Among Adult Women in South Korea Within a Sociocultural Context: AReview. International Perspectives in Psychology: Research, Practice, Consultation, 9(2),96-122.White, K., & Lehman, D. R. (2005). Culture and social comparison seeking: The role of self-motives. Personality and Social Psychology Bulletin, 31, 232–242.

References

Anna Lee. (2023, June 5). Why are Koreans so slim? (from a Korean's perspective) [Video]. YouTube. https://youtu.be/OPR7O1vgjlI?si=yfrS8nN0eMmKIwbz (https://youtu.be/OPR7O1vgjlI?si=yfrS8nN0eMmKIwbz)Asian Boss. (2018, February 6). What's The Ideal Weight For Korean Girls? | ASIAN BOSS [Video]. YouTube. https://youtu.be/B3x5tef8wv4?si=3ogZlh5FsJIVrxDD (https://youtu.be/B3x5tef8wv4?si=3ogZlh5FsJIVrxDD)BLACKPINK. (2020, October 1). BLACKPINK - 'Lovesick Girls' M/V [Video]. YouTube. https://youtu.be/dyRsYk0LyA8?si=JTQOQhqXMxg3AVVc&t=162 (https://youtu.be/dyRsYk0LyA8?si=JTQOQhqXMxg3AVVc&t=162)Doctor Gary Linkov. (2022, November 30). What Happened to Kim Kardashian's Face? | Plastic Surgery Analysis [Video]. YouTube.https://youtu.be/mDydlrNOEao?si=UH4bQnjfuhHhRDOn (https://youtu.be/mDydlrNOEao?si=UH4bQnjfuhHhRDOn)Ibrahim Kamit. (2021, August 11). How bullying the Kardashians made them billionaires [Video]. YouTube. https://youtu.be/TBWWjeIr9bc?si=eTA7TMv8XsdtuuLs (https://youtu.be/TBWWjeIr9bc?si=eTA7TMv8XsdtuuLs)Ibrahim Kamit. (2020, August 29). The unrealistic toxic beauty standards are deadly. [Video]. YouTube. https://youtu.be/N6FWZ-TpkFI?si=mnfIOHSuWk-R5qleJessica Lee. (2021, July 24). How To Be Called ‘MAGANDA’ in Korea | Korean Beauty Standards [Video]. YouTube. https://youtu.be/3QFdhXH65vg?si=7CstlyQx9iFDmNgm

References

Keeping Up With The Kardashians. (2023, July 20). Kylie & Khloé Talk Beauty, Photo Editing & Kim In TEARS Over Divorce | Kardashian Recap With E! News [Video]. YouTube. https://youtu.be/9LSLnnSTk1U?si=ouQcEn96ElQl9twLKorean Comic. (2022, December 3). BEAUTY STANDARDS IN AMERICA VS KOREA BE LIKE [Video]. YouTube. https://youtu.be/4EoYuT6h40M?si=0kSctA8abRvb8YBoLorry Hill. (2021, July 15). How Kim Kardashian REALLY Gets SO Tan [Video]. YouTube. https://youtu.be/37cLpyy3bfY?si=ejH_2hxkno_m-dJ2Meima. (2017, February 24). Makeup Tutorial: Bella Hadid’s Look [Video]. YouTube. https://youtu.be/igr4LThcLGI?si=2lZnLQNnfydhX993MikeMoney. (2022, June 18). How Kim Kardashian Changed Our Perception of Beauty [Video]. YouTube. https://youtu.be/n_eosfbgbqY?si=pn1f4Tu4TXsXYvfWMina Le. (2022, June 22). Celebrities need to STOP creating beauty brands! [Video]. YouTube. https://youtu.be/1BPxcoZsZLo?si=AcDDBXjoEP_PiR0A&t=6Mina Le. (2021, October 15). The problem with plastic surgery [Video]. YouTube. https://youtu.be/gsXYJn28Gn4?si=m3nLWfkmKv0Hvyl6

References

NotSo Superficial. (2020, October 8). BLACKPINK vs Korean Beauty Standards (The ugly truth) [Video]. YouTube. https://youtu.be/-yN2FIzSwwg?si=k8i9bw0BQ9qlCVLDPandamon514. (2021, November 7). Plastic Surgery, Kpop and the Toxic Korean Beauty Standards (a video essay) [Video]. YouTube. https://youtu.be/lRc16BMNGHw?si=eiUFdQjxp4qHkjMeThe Take. (2023, March 23). Plastic Surgery Regrets: How Stars Shape Dangerous Fads [Video]. YouTube. https://youtu.be/GSulduoTsDc?si=poUBMEZLGAjHpzUXZoeunlimited. (2021, October 21). Why are Asian girls so skinny? (not just genes) [Video]. YouTube. https://youtu.be/_Fymy9LsBKI?si=HEPBuoaHVir01PGA