OKR Shapes Presentation

objectivEs

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Let's go shopping

Let’s examine a fashion brand that aims to deliver happiness to its customers and explore how they portray this through visual communication.

Visit Happy Socks and find at least one pair that suits your style.

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20 1 8

Happy Socks Holiday Campaign

Pedro Pascal

Happy Socks

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20 22

Spring/Summer Campaign

Pretty Ugly

Happy Socks

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Promoting...

Though the use of bold, colorful design goes beyond functional fashion, aiming to enhance mood and persoanlity

Positivity

Self-expression

Sense of Fun

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Relationships Between Elements

Identify deeper ideas and messages expressed through visual elements, such as social critiques or political commentary.

Underlying Themes and Messages

Analyze how color, composition, and lighting create the mood and emotional response in an image.

Mood, Tone, and Atmosphere

Effectiveness of Visual Strategy

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Assess how well visual choices convey the intended message or feeling withina specific cultural or artistic context.

Examine how objects and figures interact visually, reflecting themes like power or conflict.

4 QUESTIONS

Conceptual analysis

What kind of visual strategies did the producer, Meanwhile, adopt for the Lifeshare A/W23 COLLECTION to bring the message to life and get it across?

Question

CLOTHING POVERTY

It’s got the Wow effect. Very Wow.

refers to the lack of access to adequate, clean, and suitable clothing due to financial hardship. It can affect people’s ability to stay warm, attend work or school, and participate in social activities, impacting both their physical health and social inclusion. Clothing poverty highlights the connection between economic inequality and access to basic necessities like proper clothing.

Bringing the message of clothing poverty to life and ensure it reached a wide audience

Lifeshare A/W23 Collection

Rankin, a renowned British photographer, captured powerful images of donated clothing, transforming everyday items into "fashion" pieces. This artistic approach reframed donated items in a way that paralleled high-fashion photography, making the campaign visually striking while keeping the focus on practical support for those in need​

Visual Storytelling Through Photography:

The campaign was fronted by well-known actress Maxine Peake, which helped amplify its reach and attract attention from the media. Her involvement personalized the issue and lent credibility to the message.​

Use of Celebrity and Familiar Faces:

The campaign ran parallel to Chanel’s Metiers d’Art show in Manchester, highlighting the contrast between luxury fashion and the harsh reality of clothing poverty. This positioning drew attention to the stark differences between high-end fashion and the basic clothing needs of Manchester's homeless population.

Juxtaposition with High Fashion:

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.