Strategy for School Partnerships Development in APAC

Clare Solomon 23 August 2024

Strategy for School Partnerships Development in APAC

1. Market Analysis
2. Strategic Partnership Development
3. Engagement and Communication Plan
4. Operational Plan
5. Performance Metrics
6. Innovative Initiatives

Overview

Me

2019

15 months travelling and teaching (India, Japan, The Americas)

2023

Level 7 DELTA specialising in 'Teaching Teenagers Speaking Skills'

2004

2021

2024

SOAS, University of London.Dissertation on the Philosophy of the Interent. 'Constructing & Disseminating Knowledge in the age of the WWW'.

Cert IBETInternational Business English

Cambride Director of Studies

Happy Birthday the Internet!

Current Trends in Education SectorOpportunitiesChallengesStrategies to Overcome Challenges

2. Market Analysis and Opportunity Identification

https://marketreportsworld.com/global-steam-education-market

https://www.holoniq.com/

https://iscresearch.com/data/

Current Trends

Global STEAM education market projected to grow at a CAGR of 14.1% from 2020 to 2027, with APAC being one of the fastest-growing regions.

STEAM Education

International School Enrollments

9,000 APAC international schools Over 4.8 million students Increased demand for IB and Cambridge IGCSE.

Digital Learning Tools

APAC EdTech market expected to grow from USD 17 billion in 2020 to USD 53 billion by 2027 Surge in investments in digital education in India, China & Southeast Asian countries

Opportunities

850 international schools in China alone

International Schools:

Vietnam, Indonesia, and the Philippines are experiencing rapid economic growth and an increasing focus on education. Private and international schools opening in major cities

Emerging Markets:

Challenges

Private education highly regulated in Japan In China, foreign educational content must be carefully tailored to align with national guidelines

Diverse Regulatory Environments:

Internet connectivity and access to devices, especially with Chinese participants, and Panic Selling in Japan and Big Internet Apocolyptic Crash of 5th Aug 2024

Digital Infrastructure:

The internet crash of August 5th 2024 & the edtech industry

'"The overvalued technology sector...is increasingly unfit for purpose"

The Flat Iron Principle - Clare Solomon 2022

Limit what you do. Do not increase the menu, only offer extras as sides or specials, at least until you know them well too. Know what you do well. Do what you know well.

Identifying Potential PartnersEngagement Strategy

3. Strategic Partnership Development Plan

Quiz: What percentage of conversations are conducted in English by non-native speakers?

90% !!!

Criteria for Selecting Potential Partners:Strong academic reputationDemonstrated interest in International ProgranesInfrastructure to support some form of Digital Learning Engagement Strategy - Approach Methods:Leverage exisiting networks in Sydney, Singapore & TokyoAttend conferences and symposia (APAIEC etc)Maybe formalise relationships with MOUs/SLAs

Strategic Partnership Development Plan

Technology UtilisationPersonalised Communication TacticsEfficient Scheduling and Execution

4. Engagement and Communication Plan

Technology Utilisation: Salesforce segmentation & analyticsPersonalised Communication Tactics: Automation tools, workshops & presentations, maybe hybrid? Efficient Scheduling and Execution: Calendly, Google Calendar, structured but flexible agenda for in-school presentations & workshops

Engagement and Communication Plan

Team DevelopmentCollaboration with Other Departments Promotional Materials

5. Operational Plan for Team Management and Resource Development

What causes the most misunderstandings in International English communication? Guess a percentage for these 4 things: GrammarVocabularyPronunciationOther (distractions and so on)

?%

International English Communication Breakdowns

...are usually caused by pronunciation. This includes the way you say something, the tones you use, body language, vocal fry, upspeak, and the melody overall, as well as the individual sounds (and idiomatic language.)

International English Communication Breakdowns

38% = other

72% = pron

1. Native speakers!!
2. Varied ages of participants vis a vis programme offerings
3. Tutor variation
4. Dealing with educated educators

Challenges

Operational Plan

Collaboration with Other Departments

Promotional Materials - Work with marketing to create digital content - Video testimonials from school administrators - With Academic to create a series of structured but flexible workshops

Team Development

Training Programmes: - Workshops on latest trends in education technology - Intercultural competency training to effectively work across diverse APAC cultures - Sales techniques tailored to the education sector.

Key Performance Indicators (KPIs)Tracking and Reporting

6. Performance Metrics and Evaluation

Key Performance Indicators (KPIs): Number of new partnerships, retention rate, enrollment growth, Engagement meterics (click-throughs, workshop attendance etc) Tracking and Reporting: Salesforce to track KPIs, management reports with data-informed strategy adjustments

Performance Metrics and Evaluation

New Technological ToolsEducational Programmes Engagement Strategies

7. Innovative Initiatives

Innovative Initiatives

'Partnership Ambassador’ programme where select schools can act as regional hubs for expanding partnerships...

Engagement Strategies

Educational Programmes

Immersive virtual exchange programmes connecting students from different countries.

New Technological Tools

Dedicated mobile app for partner schools to access resources and track student progress.

Potential pitfalls

1. Data Privacy and Security
2. Cost Overruns
3. Lack of User Engagement
4. Technical Infrastructure Challenges
5. Integration with Existing Systems
6. Compliance with Educational Standards
7. Digital Divide and Equity Issues
8. Over-reliance on Technology
9. Content Relevance and Accuracy
10. Scalability and Future-Proofing

Why are people so Appy these days?

Clay Shirky, Author of 'Here Comes Everybody: The Power of Organizing Without Organizations. 2008

So, to tech or not to tech...?

Technology doesn't become socially useful until it becomes technologically boring.

Blog: In defense of pen and paper

Sam Matla

Writing vs typing

"Using pen and paper forces you to slow down and think about what you’re writing. It helps you learn and remember better. Your brain operates differently when writing by hand compared to typing, sparking creativity that might otherwise be dulled."

Pen & paper are better for learning

Will they love it or hate it?

How will parents and schools respond?

• AI Plagiarism
• Better for memory
• Nice keepsake
• Sparks creativity

The Immerse Stampbook or Postcard Penpals

The Immerse Mixtape Podcast

Rewind!

Added Value Interactive Workshops

Maybe instead of an evening activity Perhaps with invited speakers

Participants could choose an option

• Study period
• Study skills (good for EAL)
• iGCSE or IB practice
• Podcast making skills (great for building listening confidence)
• Debating skills in the uni debating chamber
• Communication skills
• Public speaking masterclass
• Presentation skills
• University interview skills
• How to talk to your tutor in a 1:1
• Performance poetry for confidence
• Theatre & Drama workshops
• Write (and perform) a song

Establish ourselves as the leading brand of a progressive education agenda for equality & internet access for all.

Conclusion

04

Build our Partnership 'Ambassador Hubs' to become distributed networks centres of self-generating activity

03

Become specialists in Intercultural Communications

02

Less Appy, more Happy: Focus on leveraging our International schools connections

01

Hybrid Network of Networks

Immersify yourself in our...

Thanks!

Teaching in India!

Have mobile classroom, will travel.