SWOT 1

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Although you shouldn’t overuse bullet points, icons and diagrams like this can be your best allies when telling stories.

Opportunities

If you’re going to present this SWOT analysis live, we recommend training your voice and rehearsing: the best improvisation happens when you’re prepared!

Threats

Use this space to talk about strengths. Show enthusiasm and maintain eye contact with your audience: 'The eyes, chico. They never lie.’

Strengths

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Take time to consider and define weaknesses and make an outline. Summarize the content to make it easier for your audience to remember it.

Weaknesses

Your content is good, but it‘ll engage much more if it’s interactive. Capture your audience's attention with an interactive photo or illustration.

IRE - Implementation of new RED

SWOT analysis

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A great presentation ...

• is clear and structured.
• tells stories hierarchically.
• connects with your audience.
• matches the fonts and colors to the topic.
• includes images and entertains.
• shows data in graphs.
• uses timelines.
• is animated and interactive.
• excites the brain, using multimedia elements.
• does not use bullet points to excess 🙃​.

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Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even fromother cultures.

Interactive visual communication, step by step:

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Link

A great presentation ...

• is clear and structured.
• tells stories hierarchically.
• connects with your audience.
• matches the fonts and colors to the topic.
• includes images and entertains.
• shows data in graphs.
• uses timelines.
• is animated and interactive.
• excites the brain, using multimedia elements.
• does not use bullet points to excess 🙃​.

Link

Interactive visual communication, step by step:

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

see more

We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.