CONNECTION

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Market Shift

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Now

2009

2000

1990

TIMELINE

In 1990, frozen food was just starting to take off in China, with unprocessed or simply processed frozen meat products dominating the market.

In 2000, Amoy Cosmos Foods Limited, one of Hong Kong’s major food manufacturers, launched the first heated and ready-to-eat “Ding Ding Sausage Noodles,” bringing a breakthrough in frozen food.

In 2009, Wellcome, a mainstream supermarket in Hong Kong, launched its frozen dim sum brand, Yu Pin King, which became the main frozen dim sum sold in shops.

Nowadays, the freezer cabinets in Wellcome are stocked with frozen products of nearly 10 brands, selling beef balls, oyster sauce bean curd sheet rolls, fish shao mai, and many other traditional dim sum dishes.