PPT DELISOES

Business Final Project Seminar Proposal

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April, 2023

Delisoes

Delisoes Team :Stefani Putri (A1941169) Brigitta Mansuria Putri (A1941144) Cindy Paramitha (A1941004) Erika Amanda (A1941012) Wenka Audisty (A1941035)

Business model and competitive strategy

Chapter 4

Product feasibility test

Chapter 3

Industry Analysis

Chapter 2

Chapter 1Introduction

Table of Content

Chapter

INTRODUCTION

Company Profile

Along with the rapid development of the times, the younger generation is more familiar with modern food than traditional food. Traditional food is unable to compete with modern food, which is more attractive to consumers, especially the younger generation. Therefore, we will modernize one of the traditional cakes, namely does. Delisoes stands for Delicious and Soes because our products are only soes with color variants, custard flavors, and toppings. The store will be opened at Gaia Mall to produce and sell cake products. The soes that we will produce have been innovated to create a new trend in Pontianak.

Company Vision and Mission

Vision

Mission

We chose to open a shop with Soes as its specialty because we had previously run a business in the field of cakes during our internship. One of the cake products during the internship was soes, which became a product that was quite attractive to consumers.

Product offered and reasons for product selection

The products we will offer are soes cake products with various variants of soes skin color and custard flavor variants that are beautified with various attractive toppings.

Return

Personnel

Chapter

Industry Analysis

Weakness

Strength

Threats

Opportunity

SWOT ANALYSIS

Matrix SWOT

Segmentation based on demographics

Segmentation based on geography

In terms of segmentation, Delisoes is categorized into several segments, namely:

Target Market Determination

• Segmentation

Delisoes "Specialist Soes"

Return

• Positioning

Target Market Determination

• Targeting

Chapter

Product feasibility test

Stages of Soes Cake production process 1. Soes skin making :

Step 9

Step 8

Step 7

Step 6

Step 5

Step 4

Step 3

Step 2

Step 1

Prototyping and market testing

Step 4

Step 3

Step 2

Step 1

Stages of Soes Cake production process 2. Custard filling making :

Prototyping and market testing

Picture 4

Picture 5

P{icture 3

Picture 2

Picture 1

Stages of Soes Cake production process 3. Product results after filling and topping

Prototyping and market testing

Delisoes logo

Delisoes box

Delisoes food tray

Refine the result

Ask for review

Giving Sample

Market testing

4. Packaging

Prototyping and market testing

Return

Value Creation

Prototype development

AWARANESS

Chapter

Business model and competitive strategy

Business Model

Funding Sources

Financial Aspects

The total cost of supplies for the Delisoes business in a month is Rp 6.011.000. With a monthly production plan of 4,500 pieces of soes, the cost of supplies needed for 1 piece of soes is Rp 1.336.

Financial Aspect

Financial Aspect

Total operating costs in a month are Rp 10,300,000. With a monthly production plan of 4,500 pieces of soes, so the operating cost for 1 pieces of soes is Rp 2,288.

Financial Aspect

The total production cost is Rp 43,500, which produces 25 pieces of soes. The cost required to produce 1 piece of soes is Rp 1,740. The total cost required in a month to produce 4,500 pieces of soes is Rp 7,830,000.

Total Cost per Piece of Soes Cake

Total Variable Cost per Piece of Soes Cake: = Business Supplies Cost + Operating Cost + Production Cost = Rp 1.336 + Rp 2,288 + Rp 1,740 = Rp 5.364 ~ Rp 5.300

So, the selling price per piece of soes that will be set by Delisoes with a markup set per unit is 80%, so the selling price will be Rp 9.540 ~ Rp 10.000.

So, the Delisoes business can break even when it is able to sell products up to Rp 35.312.943

BEP (RP) = Fixed cost 1- (Variable cost / Price) = Rp 16.597.083 1- (5.300 / 10.000) = Rp 16.597.083 1- 0.47 = Rp 16.597.083 0.47 = Rp 35.312.943

It can be concluded that to obtain an impasse with a sales price of Rp 10,000, Delisoes's business must be able to sell as many as 3.531 pieces of soes.

Break Even Point (BEP)

BEP (Q) = Fixed Cost Price / Variable cost = Rp 16.597.083 Rp 10.000 / Rp 5.300 = Rp 16.597.083 Rp 4.700 = 3.531 pcs

Marketing Strategy

Direct Selling

Promotion

Internet Marketing

Delisoes sales flow offline

Company Operational Process

Delisoes sales flow online

Company Operational Process

Shopee

Dapur Kita

Flamboyant Supply

CV. Centrum

Delisoes's Supplier

6. Promotion and sales

Description of the operation plan

5. Buying equipment and equipment

4. Recruiting employees

3. Designing a business layout

2. Seeking a supplier

1. Calculate business qualifications.

Plan of product production

Determining raw material stock requirements

Orders are opened, buyers purchase, production according to customer orders, then packaged and delivered to customers.

Create a logo design

Document the Delisoes product and post it on social media.

Prepares the materials and equipment needed to make Delisoes products

Plan for the purchase of materials

The production department reports the availability of raw materials to the owners when it is already reduced by 50%.

Delivery of orders from supplier to Delisoes.

The owner will re-order the supplier

Production Equipment

Cash Machine

Technical Needs and Equipment

Internet

Mobile Phone

The layout of building business

Home

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THANKYOU!