LA GENERACIÓN Z

Resembles most the stereotypical millennial

Most interested in associating with people, brands and products that are honest and transparent.

Focused on being the best—not for money or accolades, but for the love of what they do. Will seek to dominate whatever they pursue Want to be true to themselves, letting their unique identity shine through.

Secluded Perfectionists

Think of Greta Thunberg and the students who stood up after the mass shooting at Florida

Motivated by the obligation to save the world—and the fear of what will happen if they don’t A vocal minority who will have an outsized influence on the generation and society Outspokenned and master of social media and other digital tools

Authentic Activists

They place less importance on independence in making their way in the world and earning what they receive.

Is the definition of “go with the flow” May not drive change, but will be the ones who adopt it into the mainstream Easygoing, open-minded and live in the moment Spend time on things they enjoy now Don’t worry about grades

Carefree Constituents

They expect to do well and make money Aren’t necessarily willing to put in the effort

Big Plans, Low Energy

Care less about wanting to enjoy their work Care more about achieving success and feeling respected

Driven by a fear of not being good enough Spend time on things that will help them in the future Believe in being independent and figuring things out on their own Favor earning what they get rather than having it handed to them Kkeenly interested in environmental issues

Stressed strivers

LA GENERACIÓN Z