Trabajo Industrial

Jimenez Sáez, Adrián; Reyes Ruiz, Carmen; Rozas Segura, Inés María and Sánchez Milán, Eugenia.

The users

Massive leakage of data from Facebook

vs

Outcomes and risks

Organizational needs and challenges

How this problem can be solved?

What happended with Facebook in 2018?

Index

• Mark Zuckerberg, the Facebook's owner, rejected that the personal information of their users was used for political issues but Kogan, who is the psychology professor, said that this information was utilized for academic issues and for the election of 2016 when Donald Trump won.

Mark Zuckerberg, 2021

• In 2014, a psychology professor surveyed personal information to people in a platform called "Qualtrics" which was linked with a company called "Cambridge Analytica". To do this, people had to login in their Facebook account.

• The company "Cambridge Analytica" was created in 2013 for mine and analise databases of people for elections.

rias geniales.

What happened with Facebook in 2018?

A confidentiality agreement

A good lawyer

A specific departament

Organizational needs

• Is Facebook in favour of Donald Trump? Are there political preferences in Facebook?

• The declaration of Kogan

Challenges

Alexander Kogan, 2018

MEANS

Look for their money. Guarantee the security of their users.

04

FACEBOOK

FEARS

People delete their Facebook accounts en masse.The loss of a lot of money.

03

FACEBOOK

INTERESTS

Earning money by filtering their users' information.

02

FACEBOOK

PROBLEMS

Suspicion of their users. District attorney problems.

01

FACEBOOK

How this problem can be solved?

OPTIONS

FACEBOOK

delete the Facebook app and disappear from the public eye.

Exit

send private and individual messages to affected users apologizing and giving them compensation.

Address indirectly

affirm what happened and pay the fines.

Address directly

do not give more statements about this.

Do nothing

Their personal information was used in the elections of 2016 and that external people knew their datas and the datas of their friends

MEANS

FEARS

Look for their personal information security.

04

USERS

INTERESTS

Being exposed after their personal information is leacked.

03

USERS

ISSUES

Be rewarded for the damages inflicted Make sure this situation does not happen again

02

USERS

01

USERS

OPTIONS

USERS

remove their Facebook account and eliminate the personal information of it.

Exit

use Communication User Associations.

Address indirectly

report them in the court.

Address directly

continue with their Facebook account and pretend that nothing has happened.

Do nothing

• If they do not act: they would run the risk of continuing to suffer from this data exposure.

• If they address directly: this would probably be a good short-term solution, but there is the possibility of lose the case.

• If they address indirectly: there is the risk of not being certain that they will achieve what they are trying to achieve.

• If they want to exit: there is a risk that the data will not be deleted from the system.

• If they do not act: their commercial image will be broken.

• If they address directly: they pay of fines will be too high but it would be a sign of courage.

• If they address indirectly: may be showing cowardice but may be a good start for those who receive the compensation that they promise.

• If they want to exit: it would result in the loss of a world-renowned company

Users

Facebook

Outcomes and risks

BBC Mundo. (April 10, 2018). "Fue mi error y lo siento": Mark Zuckerberg, fundador de Facebook, comparece ante el Congreso de Estados Unidos por el escándalo de Cambridge Analytica. BBC News. https://www.bbc.com/mundo/noticias-internacional-43720004 O' Sullivan, D. (March 22, 2018). Científico que dio datos a Cambridge Analytica dice que Facebook lo está convirtiendo en chivo expiatorio. CNN Español. https://cnnespanol.cnn.com/2018/03/22/cambridge-analytica-facebook-datos-cientifico-alexandr-kogan/#0 Rosenberg, M. (April 22, 2018). Professor Apologizes for Helping Cambridge Analytica Harvest Facebook Data. The New York Times. https://www.nytimes.com/2018/04/22/business/media/cambridge-analytica-aleksandr-kogan.html?searchResultPosition=2

Bibliography

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