pontem - pitch deck
daviddayag
Created on June 13, 2017
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Transcript
pontem
One view to rule them all
Market
As of 2017 there are roughtly 25M developers wouldwide
Approximately 1M teams around the globe are using JIRA to manage their sprints.
1M
25 Million
2.5M
JIRA
Teams
Around 2.5M teams
BACKGROUND
Today’s R&D teams are predominantly using Agile methodology. JIRA is the standard tool for managing agile methodology, specifically Scrum framework.
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PROBLEM
Teams working in Agile methodology are struggling to deliver on time.They notice problems too late and they can't maintain the planned schedule. JIRA is good for collaboration but not for the tracking or managing a team. It's not specifically designed tools for team managers.
This is a burning issue in the hi-tec community.Agile R&D teams aren’t delivering on time and waste resources trying to resolve this. The race to solve this is at it’s peak. (many plugins for JIRA are emerging lately)The Solution - pontem,Sprint Management as-a-service.
OPPORTUNITY
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PRODUCT
Tracking system that analyzes and outputs sprint, task and resource level insightsSeamlessly integrates with JiraSimple onboarding - just signup and instantly see your sprint performance.
SAAS solution – do not require installation, and provides continuous upgrades.
Gamification – team performance scoreboard showing best performing team members.
Native mobile apps, allowing to track performance at any time and place.
PRODUCT
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Fast - Just a single tap on the app icon and get the current status of your commitements.
One focused view, allowing you to see the problems and handle them before they put your commitments at risk.
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VISION
Integration with all major tools (Pivotal, Asana, Agilo, Active Collab, Trello)
Compelling features such as: Compare your performance to teams around the world.Improvement & workflow optimization suggestions.
Support for all major Agile frameworks (scrum, kanban...)
Become the industry standard for team management software
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VALUE PROPOSITION
A
B
C
Short sale cycle - Just sign up and start using, no need for a sales person.
Easy onboarding - No need for implementation, just login with JIRA and get immediate value from pontem.
No dependencies - Does not require anyone besides the user who want to use it.
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Fast validation - Validation of product in 5 months with a minimal financial risk.
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GO TO MARKET PLAN
Individual managers that see an ad on linked-in or social media and got curious to how their current sprint is measured by pontem
Team managers
Scrum teams that waste time on status meetings and search for a realtime status analysis tool
Scrum teams
Organic
Teams and team managers that saw other teams in their organization using pontem
Small Startups
Small startup companies that want to get the most out of their budget
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BUSINESS MODEL
> Free for the first month > Monthly/Yearly subscription-based, very few $$ per user (low value/high volume model) Predicted income (3 years for a 10% of potential users) 1 Year $20K 2 Year $500K 3 Year $6M
Market
1 Month free trial
$10 per month per team
$25 per month per team
$1200 per license
$200 per month per domain
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MILESTONES
1st Milestone (5 months - $100K) > Dev P1 (50% of budget) >> A fully functional web application allowing users to receive value from day 1. >> Very simple and fast on-boarding. > Marketing P1 (20% of budget) >> 50 total active users of a very precise market - small startup teams using JIRA > Company founding + Infra + misc (30% of budget)
2nd Milestone (12 months - $250K) > Dev P2 (40% of budget) >> Web application improvements >> Mobile apps > Marketing p2 (40% of budget) >> 1000 active users >> 300 paying users > Infra + misc (20% of budget)
Future roundsPlan to raise further round in 12-18 months to turn up the heat on marketing
2nd Milestone (7 months - $250K) > Dev P2 >> Web application imporovements >> Mobile apps > Marketing p2 >> 1000 active users >> 300 paying users
1st Milestone (5 months - $100K) > Dev P1 >> A fully functional web application allowing users to receive value from day 1. >> Very simple and fast on-boarding. > Marketing P1 >> 20 total active users of a very precise market - small startup teams using JIRA
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
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COMPETITORS
JIRA (Atlassian)
Revenue: $500MUsers: 1M teamsCompany size: 2KFunding: $210MDisadvantages:Dashboard is complicated and require a lot of work.No progress based performance analysis.
Revenue: $260M Users: 100k teamsCompany size: 2000Funding: $55M Disadvantages: Does not offer a team and sprint oriented dashboard.
Pivotal Tracker (Pivotal)
Revenue: $30M Users: 140K teamsCompany size: 300Funding: $88MDisadvantages: Does not offer a team and sprint oriented dashboard.Less Agile based framework.
Assana
pontem
CONTACT
972-54-745-0746
daviddayag@gmail.com