ORIENTATION GUIDE_video campaign

HOW TO CREATE AN IMPACTFUL ENVIRONMENTAL CAMPAIGN

CONCLUSION

CALL TO ACTION

CURRENT SITUATION

And don't forget!

CAUSES AND EFFECTS

BACKGROUND INFORMATION

INTRODUCTION

• Start with a captivating hook to grab the viewer's attention. Maybe you could start by asking a question to your viewers!
• Introduce the topic of the video and the main environmental issue being addressed. It is important for the viewer to know what you are going to talk about.
• Clearly state the purpose of the video campaign and what viewers can expect. What is the goal of your campaign?

INTRODUCTION

• Provide context and background information about the environmental issue. Remember that although you are familiar with the topic, the viewers may not!
• Explain why the issue is important and its impact on the local community, environment, and beyond.
• Use facts, statistics, and real-life examples.

BACKGROUND INFORMATION

• Identify the root causes of the environmental issue.
• Discuss the various factors contributing to the problem, such as human activities, policy decisions, or natural phenomena.
• Highlight the immediate and long-term effects of the issue on ecosystems, wildlife, public health, and quality of life.

CAUSES AND EFFECTS

• Describe the current state of affairs regarding the environmental issue.
• Provide updates on any recent developments, initiatives, or efforts to address the problem.
• Include interviews or testimonials from local experts, community members, or stakeholders to offer different perspectives.

CURRENT SITUATION

• Encourage viewers to take action and get involved in addressing the environmental issue. Remember to use modal verbs! (should; must; )
• Provide specific steps, resources, or recommendations for how individuals can make a difference. Remember to use modal verbs! (should; must; )
• Emphasize the importance of collective action and community engagement in creating positive change.

CALL TO ACTION

• Summarize the key points made in the video.
• Reinforce the urgency and significance of addressing the environmental issue.
• End with a memorable closing statement or call to action to leave a lasting impression on the viewer.

CONCLUSION

And don't forget!

• Remember to use vocabulary seen during the unit.
• Use modal verbs to suggest, predict, express permission or prohibition.
• Make sure grammar is correct.
• Before handing it in, check your pronunciation!