ORIENTATION GUIDE_video campaign
ALBA TORRUELLA VIVES
Created on March 24, 2024
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Transcript
HOW TO CREATE AN IMPACTFUL ENVIRONMENTAL CAMPAIGN
CONCLUSION
CALL TO ACTION
CURRENT SITUATION
And don't forget!
CAUSES AND EFFECTS
BACKGROUND INFORMATION
INTRODUCTION
- Start with a captivating hook to grab the viewer's attention. Maybe you could start by asking a question to your viewers!
- Introduce the topic of the video and the main environmental issue being addressed. It is important for the viewer to know what you are going to talk about.
- Clearly state the purpose of the video campaign and what viewers can expect. What is the goal of your campaign?
INTRODUCTION
- Provide context and background information about the environmental issue. Remember that although you are familiar with the topic, the viewers may not!
- Explain why the issue is important and its impact on the local community, environment, and beyond.
- Use facts, statistics, and real-life examples.
BACKGROUND INFORMATION
- Identify the root causes of the environmental issue.
- Discuss the various factors contributing to the problem, such as human activities, policy decisions, or natural phenomena.
- Highlight the immediate and long-term effects of the issue on ecosystems, wildlife, public health, and quality of life.
CAUSES AND EFFECTS
- Describe the current state of affairs regarding the environmental issue.
- Provide updates on any recent developments, initiatives, or efforts to address the problem.
- Include interviews or testimonials from local experts, community members, or stakeholders to offer different perspectives.
CURRENT SITUATION
- Encourage viewers to take action and get involved in addressing the environmental issue. Remember to use modal verbs! (should; must; )
- Provide specific steps, resources, or recommendations for how individuals can make a difference. Remember to use modal verbs! (should; must; )
- Emphasize the importance of collective action and community engagement in creating positive change.
CALL TO ACTION
- Summarize the key points made in the video.
- Reinforce the urgency and significance of addressing the environmental issue.
- End with a memorable closing statement or call to action to leave a lasting impression on the viewer.
CONCLUSION
And don't forget!
- Remember to use vocabulary seen during the unit.
- Use modal verbs to suggest, predict, express permission or prohibition.
- Make sure grammar is correct.
- Before handing it in, check your pronunciation!