Présentation minimaliste

TESLA

DE OLIVEIRA LUIS MBUAKI WARREN BELLAHCENE SOFIA

• company presentation
• internal diagnosis
• external diagnosis
• conclusion

Summary

• date of creation : 2003
• creators : Martin Eberhard et Marc Tarpenning
• manufacturer of electric cars
• headquarters : Austin, Texas USA
• current manager : Elon Musk
• sales : $53.823 billion (2021)

• presentation

Tesla's internal diagnosis :

Tesla's external diagnosis :

Threats

• economic recession
• liability claims
• fierce competition
• market volatility
• disruption of supply due to a shortage of materials

Opportunities

• huge growth potential in emerging countries
• market for high-potential air taxis
• hertz places an order for 100,000 Tesla cars
• market confidence in Tesla
• introduction of the van

Weaknesses

• manufacturing problems
• limited production capacity
• defects of the product
• shortage of batteries
• dependence on Elon Musk
• high debt
• employee safety concerns
• leadership conflicts

Strenghts

• excellent employer brand
• the value of the company
• the best electric cars in their category
• cross-selling and diversification
• unique innovation capabilities

• unconventional but effective strategies

swot Tesla

Despite its leadership in the electric car market and its positive growth prospects, Tesla must remain vigilant in the face of the economic recession, fierce competition and logistical and security challenges to maintain its position and ensure its international expansion.

conclusion

thanks you !