6 marketing models

6 Marketing models

Customer, Cost, Convenience, Communication

4 C's

Attention, Branding, Connection, Direction

ABCD

Click on the models for more info!

Attention, Interest, Desire, Action

AIDA

Growth Hacking

Reach, Act, Convert, Engage

RACE

Inbound Marketing

Here you can put a highlighted title

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves. What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked! Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

Use tables and infographics

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

Focused on rapid growth within a short period. For example, Airbnb, and Duolingo. Use the mouth-to-mouth method where a customer refers to another and so on, it is much easier to buy something when it is recommended.

Growth Hacking

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere. We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

This model focuses on attracting customers to your business through content marketing, SEO, and social media marketing. Nike. They created a slogan (just do it ) to try to connect to the customer on a personal level, enhancing their experience and increasing their chances of using their stuff.

Inbound Marketing

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere. We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Here you can put a standout title

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Link

• Plan the structure of your content.
• Give visual weight to the key points and most important ones.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Here you can put a highlighted title

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves. What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked! Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

This model is used to create effective advertising and sales campaigns by focusing on capturing the attention of the target audience, building interest, creating desire for the product or service, and motivating the consumer to take action. COCA-COLA, using feelings in their commercials (friendship or love) They try to make you relate those feeling to their products.

The AIDA model

Attention, Interest, Desire, Action

Maps are a great ally, use them!

Interactive visual communication enhances learning outcomes on any topic and in any context. Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Use tables and infographics

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

Maps are a great ally, use them!

Interactive visual communication enhances learning outcomes on any topic and in any context. Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Insert a fantastic video for your presentation

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.

Maps are a great ally, use them!

Interactive visual communication enhances learning outcomes on any topic and in any context. Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere. We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Here you can put a highlighted title

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves. What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked! Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

Use tables and infographics

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

The main purpose of this tool is to highlight the most important Stages in the Relationship between a Company and its Customers. Ie. NETFLIX and Spotify, they give you one free month to hook you and then you decide if it is for you or not.

RACE model

Reach, Act, Convert, and Engage

Maps are a great ally, use them!

Interactive visual communication enhances learning outcomes on any topic and in any context. Before you begin creating, it's helpful to take a few minutes to consider what this map tells and teaches you.

Insert a fantastic video for your presentation

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.

Here you can put a standout title

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Link

• Plan the structure of your content.
• Give visual weight to the key points and most important ones.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Here you can put a highlighted title

With Genially templates you can include visual resources to engage the class from minute 1. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and provides more context to the topic: videos, photos, audios... Whatever you want!

Need more reasons to use dynamic content in the classroom? Well: 90% of the information we assimilate comes to us through vision and, moreover, we retain 42% more information when the content moves. What you read: interactivity and animation can make the most boring content become something fun. In Genially, we also create our designs to facilitate comprehension and learning, so that you level up with interactivity and make your content something that adds value and engages. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked! Demonstrating enthusiasm, giving a smile, and maintaining visual contact with the rest of the people in the classroom can be your best allies when it comes to presenting content and creating motivating learning experiences.

Here you can put a standout title

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Link

• Plan the structure of your content.
• Give visual weight to the key points and most important ones.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Here you can put a standout title

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words and concepts that help with content assimilation.

Link

• Plan the structure of your content.
• Give visual weight to the key points and most important ones.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

Attention, Branding, Connection, Direction

These are the four principles of creating effective YouTube video ad. Draw attention from the beginning. Introduce the brand fast, just like Coca-Cola, try to be relatable with the audience, and be sure to direct the customer to what you want them to do. (call this number to order)

The ABCD model

Use tables and infographics

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That is why disciplines like Visual Thinking facilitate knowledge organization through the use of images, graphics, infographics, and simple drawings.

This model focuses on the customer's perspective and how a business can meet their needs while considering cost, convenience, and communication strategies. Starbucks is a clear example, when they say the don’t just sell coffee but a whole experience focused on clients.

The 4 C's

Customer, Cost, Convenience, and Communication

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to view it on any device and learn from anywhere. We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate the thinking and creativity of each student.

Insert a fantastic video for your presentation

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.

Insert a fantastic video for your presentation

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you'll summarize the content and entertain the whole class.