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Projet final enseignement supérieur harmonie

Pierre Bassaler

Created on March 22, 2024

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Transcript

Undergraduated Thesis Project

Luxuary Brand

Monday, March 26

Pierre BASSALER BUT 1 GEA

Table of contents

  1. Origin and History of the brand
  2. Values and features
  3. Products
  4. Brand News
  1. Origin and History of the brand

At 17 years : Designer and creator

Yves Mathieu Saint -Laurent

1961 associed with Pierre Bergé

1978 : Created first perfumes

Values

2. Values and Features

  • Freedom
  • Modernity
  • Youth

Features

  • Freedom to dress as one wishes
  • Diversity and frequent novelties
  • Targets young people

3. Products

Sewing

Perfumes

Makeup

1961

1985

1978

4. Brand News

New collection : YSL LOVESHINE

Lipstick collection

26 and 27 march

Thank you!