GOTCHA Business Plan Draft

GOTCHA

Business Plan

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Pre-Business Plan Explanation

A Japanese Capsule Vending Machine With Merchandise Toys Made For All Ages

The name "Gashapon" is formed by two Japanese onomatopoeias. "Gasha" is the sound for turning the vending machine handle, and "pon" is the sound of the capsule landing in the tray.

• Each machine typically contains 4-6 item types
• Each item will have a variying chance to dispense

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Pre-Business Plan Explanation

CONVENTIONS

A convention is a gathering where enthusiasts with shared interests, like anime or comics, come together to celebrate their passions, exchange ideas, and engage in various activities within the vibrant subcultures they love. Merchandise stalls are held at Vendor Halls, where a diverse array of sellers offers a mix of official merchandise, collectibles, and niche products related to the convention's themes.

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The Business Opportunity

Lack of Experience

No Interactivity

Limited Variety

Lack of hands-on and participatory activities for attendees

Buying products at events lacks engagment or enjoyable risk

Hard to find a comprehensive range of unique products

The Problem with Convention Vendor Halls

Introducing...

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GOTCHA

The Traveling Gashapon Toy Store

Turn the nob and what will you get? A capsule full of mystry and joy! From anime character charms to goofy little nicknacks, these japanese machines will fuel a fandom with a plethora of miniature memorabilia.

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Product Examples

Collectables With Iconic Characters

Small Figurines and Merchandise

Cool and Absurd Products and Toys

Click Here for Google Analytics

Industry Analysis

JULY 2022

After the peak of Covid-19 Pandemic, there was a sudden rise in people who attended events such as: Concerts, Sports and Conventions

Oppotunity Alert: Sudden Increased Popularity of Google Searches for Conventions

Vendor Hall Breakdown

Industry Analysis Pt. 2

OtakuSekai

COMICOPIA

JAPAN WAVE

GOTCHA

Mini Toys Reseller

Figurine Reseller

Comic Reseller

Home Decor

Note: Competition WILL Vary From Convention to Convention

Expected Expenses

FIXED COST

Capsule Toys

Vending Machine

One batch includes 30 - 40 capsules at $80 (Each Unit is $2.00 - $2.60 Each)

One time purchase of $4,000 to buy and ship 10 Two-Layer Gashapon Machines. 20 Individual machines.

Transportation

While events attended will primarly be in New England, gas, accomadation, and vechicle rentals need to be accounted for.

Vendor Hall Price

Vendor/Exhibitor Spaces at conventions can easilsy cost $500 or more.

Pricing Strategy ((Work in Progress))

Token Exchange System

Wholesale Price

40 Capsules = $80

$2 Per Capsule

Retail Price

1 Capsule = $6*

$2.00 = 1 Token

40 Capsules Sold = $240

$160 Profit

Depending on the batch price, retail for each gashapon spin is3 Tokens ($6)*

Despite being small, most of the products are high quaility, justifying the price.

Recap

Gotcha LLC aims to spread the joy of Japanese media by offering miniature toys and merchandise through iconic "gashapon" machines. Our goal is to bring this experience directly to convention-goers, by combining the thrill of collecting with a fun and engaging activity for attendees.

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Thanks!

Invoice Sent By Machine Supplier

Tax Not Included

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Sample Pricing: Source: ConnectiCON Vendor Hall/Dealer Hall Pricing

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!