Defining Marketing Game

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By Kennedy Mackerelle and Lexi Loeffelholz

Defining Marketing Game

Boxes with this icon ask questions to the players. You have to be informed about everything!

Use the boxes with this icon as a checkpoint! Examples for the pervious questions will be posted here!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!

Starting from the Start square, you will have to roll the dice and answer all the questions. When the answer is wrong, your turn will pass and you will have to think about it later. The winning team will be the one that manages to reach the finishing square.Good luck!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!

You win!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!

Segmentation Example:

Board game players can be segmented based on age groups, such as children, teenagers, adults, and seniors. Each age group may have different preferences in terms of complexity, themes, and gameplay mechanics. For example, children might prefer simple and colorful games with easy-to-understand rules, while adults might prefer more strategic and complex games.

Targeting Example:

Imagine a board game cafe called "Wizard's Table" that specifically targets board game enthusiasts. This cafe offers an extensive library of board games, ranging from classic to niche and indie titles. Their marketing efforts are concentrated on reaching out to local board game communities, such as hosting events like themed game nights, tournaments, and meetups for enthusiasts of specific genres or game series. The cafe's ambiance, decor, and menu are all tailored to appeal to board game aficionados, creating a welcoming and immersive experience for players.

Positioning Example:

A board game company targets families by positioning their products as ideal for "Family Game Night." Their marketing materials highlight the games' suitability for all ages, emphasizing qualities like simple rules, quick gameplay, and opportunities for social interaction. They might feature images of families gathered around a table, laughing and enjoying themselves while playing the games. Additionally, the company may sponsor family-friendly events or collaborate with influencers who specialize in family-oriented content to reach their target audience effectively.

Product Example:

CoolStuffInc.com is an online retailer that specializes in board games, trading card games, miniatures, and other hobby-related products. Their business model revolves around catering to the needs and preferences of board game enthusiasts. They offer a vast selection of board games from popular titles to niche and hard-to-find games, allowing customers to find exactly what they're looking for. By focusing on serving the board game community with a wide range of products and excellent customer service, CoolStuffInc.com has become a go-to destination for board game players seeking new additions to their collections.

Place Example:

Board Game Republic is a board game bar and restaurant situated in Denver, Colorado. It offers a unique dining experience where customers can enjoy a selection of pub-style food while playing board games with friends and fellow enthusiasts. Board Game Republic strategically chose its location in Denver's popular Baker neighborhood, known for its vibrant nightlife and eclectic dining scene. By situating itself in a bustling urban area, the business taps into a diverse demographic of locals and visitors looking for entertainment and social activities. Through its combination of food, drinks, and board gaming experiences, Board Game Republic provides a distinctive "place" for board game players to gather and enjoy themselves.

Price Example:

Many board game designers and publishers use crowdfunding platforms like Kickstarter to launch their games directly to their target audience. Pricing strategies on Kickstarter campaigns often involve offering early bird discounts and exclusive rewards for backers who pledge their support during the campaign's initial stages. These discounts incentivize early adoption and help generate momentum for the project. Furthermore, backers may have the option to choose from different pledge levels, each offering varying rewards such as deluxe editions, expansions, or exclusive components at different price points. This tiered pricing structure allows backers to select the reward level that best fits their budget and desired level of engagement with the game.

Promotion Example:

The Dice Tower is a popular board game media network that produces video reviews, podcasts, and other content related to board games. They have a large and dedicated audience of board game enthusiasts who rely on their reviews and recommendations when making purchasing decisions. The Dice Tower monetizes its content through various channels, including sponsorships, crowdfunding campaigns, and merchandise sales. They often collaborate with board game publishers and designers to promote new releases and organize contests or giveaways for their audience. Through their engaging and informative content, The Dice Tower effectively promotes board games to their audience, helping to drive sales and generate interest within the board gaming community.

Process Example:

Gen Con is the largest tabletop gaming convention in North America, the event features a wide array of activities tailored to board game players, including tournaments, game demos, designer panels, and a bustling exhibit hall where publishers showcase their latest releases. Gen Con's process is meticulously organized to provide attendees with a seamless and immersive experience. The convention schedule is carefully curated to offer a diverse selection of gaming opportunities, catering to players of all ages and skill levels. Through its well-executed process, Gen Con has established itself as a premier destination for board game enthusiasts to celebrate their hobby and immerse themselves in the vibrant tabletop gaming culture.

Physical Evidence Example:

Snakes & Lattes is a popular board game cafe chain with locations in Toronto, Canada, and Tempe, Arizona. They provide a unique physical environment that caters specifically to board game enthusiasts. The cafes are designed with shelves filled with board games of various genres, styles, and complexities, creating a visually appealing and immersive atmosphere. Customers can browse the extensive game library, which serves as tangible evidence of the cafe's commitment to board gaming culture. The tables are equipped with game boards, pieces, and accessories, further enhancing the physical evidence of the board game experience. Additionally, Snakes & Lattes offers branded merchandise such as t-shirts, mugs, and tote bags featuring iconic board game imagery, providing tangible reminders of the cafe experience that customers can take home with them.

People Example:

The Uncommons is a board game cafe located in New York City, catering specifically to board game enthusiasts. They offer a vast selection of board games for customers to play while enjoying food and drinks. The cafe hosts various events, including tournaments, themed game nights, and meetups for specific game communities. Their space is designed with board game players in mind, featuring large tables, comfortable seating, and shelves stocked with board games of all genres. The Uncommons effectively targets board game players by providing a dedicated space for gaming, community-building events, and a welcoming environment tailored to their interests.

Defining Marketing Game

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