MARKETING VIBRANT PRESENTATION

Grupo 3

MARKETING-MIX no produto e no serviço

GAMES

INTRODUCAO A POLÍTICA DOS 8 P`S

INTRODUCAO A POLÍTICA DOS 7 P`S

POLÍTICA DA COMUNICAÇÃO

CONTEÚDOS

Política da Comunicação

A política da comunicação desempenha um papel crucial no marketing mix tanto de produtos quanto de serviços. O marketing mix, também conhecido como os 4 P's, é um conjunto de estratégias que as empresas utilizam para comercializar os seus produtos ou serviços. Sendo que para além do Produto, Preço, Promoção e Praça, falado anteriormente, para se estabelecer uma óptima política de comunicação vamos ainda mais longe, ao encontro de Pessoas, Processos e Prova ou Evidência Física.

POLÍTICA DA COMUNICAÇÃO O QUE É

POLÍTICA DA COMUNICAÇÃO

A palavra-chave do sucesso de uma empresa é a comunicação, pois, é esta que se encontra na base do comportamento de compra, que estimula necessidades e incentiva a mudança de hábitos.

A Política de Comunicação é o conjunto de diretrizes, posturas, estratégias e ações que objetivam orientar o relacionamento de uma organização com os seus públicos estratégicos. A política de comunicação no marketing mix engloba estratégias para promover produtos ou serviços. Inclui publicidade, promoções, relações públicas, marketing direto, marketing digital, vendas pessoais, eventos e uma abordagem integrada.

POLÍTICA DA COMUNICAÇÃO

O objetivo é criar uma mensagem coesa e persuasiva, atingindo eficientemente o público-alvo. Essa política busca integrar diversas ferramentas para formar uma abordagem holística e impactante no mercado

Política do PRODUTO

Política da Comunicação NO PRODUTO e NO SERVIÇO

No Produto

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Marca e Identidade Visual

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Lançamento de Produto

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Posicionamento e Mensagem

No Serviço

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Educação do Cliente

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Testemunho e Avaliações

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Comunicação de Valor

POLÍTICA DA COMUNICAÇÃO O QUE É

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POLÍTICA DA COMUNICAÇÃO O QUE É

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"Hello"

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Video

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Map

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Name

Name

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THANKS!

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• Make sure your audience remembers the message.

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