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7 CONTINENTS

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A2 - ABENTEUER AUTOBAHN

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STEVE JOBS

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OSCAR WILDE

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TEN WAYS TO SAVE WATER

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NORMANDY 1944

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LIZZO

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Transcript

SUMMARY

1-HISTORY

2-SWOT

3-PROBLEMATIC

4-CONCLUSION

History

Kellogg's is created by W.K Kellogg and John Harvey Kellogg

1898

arrived in France

1968

W.K opens an institute to research food and nutrition

1997

This is the Creation of the Breakfasts for Better Days program

2013

Kellogg's removes artificial colors and flavors

2018

Launch d'extrat bio

2020

S

W

O

T

  • leader on the market
  • unique product
  • 30 000 employes
  • grows online
  • Global presence
  • Innovation and adaptation

  • acquire new brands
  • innovated and created new brands
  • buy brands from other companies
  • Expanding in emerging markets

  • high food prices
  • substitute product
  • dispenser brands
  • intense competition
  • Supply chain disruptions

  • Kellogg’s market is saturated
  • high share of cereals in turnover
  • market threatened and watched by health organizations

How does kellogg's manage to satisfy its customers ?

PROBLEMATIC

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