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TYPICAL IN STORE ITINERARY EN_
FOCAL
Created on March 14, 2024
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Transcript
typical in-store itinerary: key moments
start
Defining the customer's search
Welcome (First minutes)
Orientation / introduction to guest ranges
Introduction of brands and store concept
welcome
If listening cannot take place immediately, schedule a session with the customer at a later date.
Listening session, discovery
Post-listening session Conversation & sales pitch
Listening session
Post-listening session
Departure after purchase
Payment
Departure after purchase
Recommendations after customer departure
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