OUR CUSTOMERS EN_
FOCAL
Created on March 14, 2024
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Transcript
ourCustomers
start
Who are they?
- They are technical connoisseurs with high standards when it comes to equipment.
- They are constantly on the lookout for the best system and the best sound.
- They are in competition with their peers.
- They are comparable to car enthusiasts.
- Their clientele is predominantly male.
What do they like?
- They like exclusivity and innovation.
- They like to show and talk about their system (forums, social media, etc.).
What do they want?
- Their purchase is the result of a long process of comparison.
- They devote a large part of their purchasing power.
Click on the questions below to find out more about the characteristics of this profile.
historical target market: the audiophile
next
Who are they?
- They are demanding consumers, living in the moment.
- Some of them were born in the digital and multi-channel age.
- They are committed and ethically-minded.
- They may be men or women.
- They may be young.
What do they like?
- They like to treat themselves to new products.
- They like to listen to their favorite tunes with ease.
What do they want?
- They are just as happy listening to music from a low-end system as they are using a high-end one.
- They visit stores for a unique experience.
- They seek special, personalized brand contact.
Click on the questions below to find out more about the characteristics of this profile.
New target: luxury and lifestyle customers
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