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FOCAL
Created on March 13, 2024
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Transcript
Presentation
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Summary
naim's story
Deep-rooted values
THE beginning of the adventure
RECOGNIZED know-how
ENGLISH-style HUMOR
NAIM in figures
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Naim's story
Inspired by the great artists of the 1960s and 1970s, Julian Vereker MBE decided to design his own amplifiers for an exceptional home music experience. Unaware that he was laying the foundations for an iconic range of hi-fi products, he founded Naim in 1973 in Salisbury. Since its creation, Naim has become world-renowned for its cutting-edge hi-fi products such as wireless speakers, all-in-one players, amplifiers, CD players, turntables, music servers and accessories. The company has passed on its DNA through the generations, remaining true to its founding values.
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Deep-rooted values
Missions
Values
DNA
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access the website
The beginning of the adventure
Capital Radio
Union Focal & Naim
Julian sells the NAM 502 to Capital Radio
Naim joins the Focal adventure
Creation of Naim in Salisbury
1973
2011
1972
1985
60's
Queen's Award
Julian Vereker MBE (1945-2000)
In 1985, Naim Audio won the prestigious Queen's Award for the first time
Dissatisfied with the quality of music reproduction, Julian Vereker protoypes his own amplifiers
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Rewarded expertise
Naim has been awarded the Queen's Award twice at the beginning of the 21st century. In addition, it won the Export Award in 2010 and the Innovation in Digital Music Streaming Award in 2014. All these awards are proof of Naim's know-how and expertise.
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Suivant
English-style humor
In the 70s and early 80s, Naim gained in popularity. The team decided to attract the attention of the press and public with a series of humorous advertisements. The ads reflected Naim's rebellious, dynamic and self-assured nature. The brand became emblematic and timeless.
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Suivant
Naim in figures
More than 150 employees
6 product ranges
Salisbury : Historic headquarters and production site Saint-Etienne : Vervent headquarters, either Focal and Naim
Collaboration with Focal to create complete audio solutions
More than 60 FPBN spaces open worldwide
Unique British know-how in electronics
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Suivant
thank you
summary
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