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Grupo #1

Estrategias en Industrias Fragmentadas

Integrantes: Gabriela Vargas Victor Carranza Maria de la Paz Brenes Christian Torres

Razones de ser de Industrias Fragmentadas

Ausencia de Economias de Escala: que ser una compañía grande ofrece pocas ventajas de costos o tal vez ninguna Lealtad a la marca en una industria podría ser primordialmente local. Así, sería difícil crear una marca que, basada en la diferenciación, llegue más allá de una localidad o una zona particulares. La ausencia de economías de escala y la lealtad a una marca nacional implican que las barreras para el ingreso serán bajas

Caracteristicas de Industrias Fragmentadas

Especializacion en un grupo de clientes o zona geografica Horarios muy rigidos, servicio tan personalizado que debian esperar la visita de un vendedor. Rotacion de inventario es muy lenta. La lección está muy clara: las industrias fragmentadas son mercados con espacios muy amplios que están esperando a que los emprendedores los transformen con valor en las innovaciones. Fusiones y adquisiciones ayudan a consolidad la empresa en una industria fragmentada. Cadena: + establecimientos Franquicia: Licencia de uso de Marca Registrada

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