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Julia Soeder
Created on March 12, 2024
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AN Interactive Infographic on the highest grossing tour ever
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BY: Julia soeder
Taking Over the world (Taylor's version)
Click on the pin to learn more about Swift's Economic impact on each city
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Taylor Swift is taking the Eras Tour international with stops in five continents. With over 38 overseas dates, Swift's economic impact will be felt well beyond U.S. borders. However, Swift could effect much more than just the economy at some of these international locations.
Swift's Potential Global Impact
In the U.S...
35,000 new registered voters followed Swift's post
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Vote.org reported a 1,226% jump in participation in the hour following Swift's post.
In September, 2023, Swift made an Instagram post urging her followers to go out and vote.
Los Angeles, California
Swift performered six shows at SoFi stadium in August, 2023. As a result, the city benefitted from a total economic impact of $320 million. Swift's stay led to 3,300 jobs being created, $20 million in sales and local sales tax and $9 million in hotel room taxes.
Denver, Colorado
Swift sang at Denver's Empower Field in July, 2023. Her two concerts led to visitor spending that provided an estimated $140 million to Colorado's GDP.
Cincinnati, Ohio
She played at Paycor Stadium in June, 2023. Her total impact was estimated to be $48 million. A room at Days Inn & Suites in Cincinnati went from $72 to $1,024 per night during Swift's stay, according to Lyft.
Pittsburgh, Pennsylvania
She perferformed to two record-setting crowds at Pittsburgh's Acrisure Stadium in June, 2023. Her performances generated $46 million in direct spending. Hotel occupancy levels in the city reached 95%.
Not all side effects of Swift's tour were positive. Some city goers experienced difficulty navigating through their home towns due to the dramatic influx of people in town for the concert. This led some people to have to take drastic measures in order to be able to get home or around the city. Such high crowds could potentially cause dangerous situations if not contained properly.
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