2024 Content Product Roadmap
Product & Sales Communication
Product- Focused Resources
Consistent Payroc Experience
Increased Brand Awareness & Authority
Product Centered
Worldnet
Canada Market
Education & Nonprofit
Resource Center
Improved Lead Reporting
Event & Tradeshow Playbook Update
Challenge
We have multiple sales channels with varying stakeholders, audiences, segments, verticals, and needs
Solution
Deliver a consistent Payroc experience for multiple audiences
Challenge
We don’t know what’s going on with product
Solution
Develop a feedback loop between Product, Marketing, and Sales for timely and consistent communication. Introduce a recurring product-focused newsletter (The Product Pulse) featuring the product council recording and include any product-focused assets that have been created
Challenge
We would like more sales material to support our selling efforts
Solution
Enhance product-focused resources + collateral, creating more assets, battecards, and info sheets
Challenge
We would like to see Payroc more visible in the industry
Solution
Increase Payroc brand presence and extend authority with more award submissions, speaker engagement submissions, and press releases
Challenge
We are disqualifying prospects who feel like we’re an agent/iso shop
Solution
Centering Payroc’s product suite and solutions to capture every lead with a Payroc business solution
Challenge
Companies have an existing relationship with a payment provider or are just looking for a gateway solution
Solution
Introduce Worldnet Reignited
Challenge
Our company is looking to expand into new markets
Solution
Accelerate our Canada market reach
Challenge
Taking payments for our school is segmented and cumbersome
Solution
Launch into the Education + Nonprofit space
Challenge
We know the sales material exists, but we cannot find it
Solution
Deliver a singular integrated payments resource center
Challenge
We have a bunch of leads with limited information
Solution
Capture more detailed reporting and lead performance for a more targeted content experience
Challenge
We have inconsistent event support
Solution
Revise our Event + Tradeshow Playbook and create a resource request guide to proactively plan ahead for events