2024 Content Product Roadmap
Product Centered
Worldnet
Improved Lead Reporting
Event & Tradeshow Playbook Update
Increased Brand Awareness & Authority
Product- Focused Resources
Resource Center
Canada Market
Education & Nonprofit
Consistent Payroc Experience
Product & Sales Communication
Deliver a consistent Payroc experience for multiple audiences
Solution
We have multiple sales channels with varying stakeholders, audiences, segments, verticals, and needs
Challenge
Develop a feedback loop between Product, Marketing, and Sales for timely and consistent communication. Introduce a recurring product-focused newsletter (The Product Pulse) featuring the product council recording and include any product-focused assets that have been created
Solution
We don’t know what’s going on with product
Challenge
Enhance product-focused resources + collateral, creating more assets, battecards, and info sheets
Solution
We would like more sales material to support our selling efforts
Challenge
Increase Payroc brand presence and extend authority with more award submissions, speaker engagement submissions, and press releases
Solution
We would like to see Payroc more visible in the industry
Challenge
Centering Payroc’s product suite and solutions to capture every lead with a Payroc business solution
Solution
We are disqualifying prospects who feel like we’re an agent/iso shop
Challenge
Introduce Worldnet Reignited
Solution
Companies have an existing relationship with a payment provider or are just looking for a gateway solution
Challenge
Accelerate our Canada market reach
Solution
Our company is looking to expand into new markets
Challenge
Launch into the Education + Nonprofit space
Solution
Taking payments for our school is segmented and cumbersome
Challenge
Deliver a singular integrated payments resource center
Solution
We know the sales material exists, but we cannot find it
Challenge
Capture more detailed reporting and lead performance for a more targeted content experience
Solution
We have a bunch of leads with limited information
Challenge
Revise our Event + Tradeshow Playbook and create a resource request guide to proactively plan ahead for events
Solution
We have inconsistent event support
Challenge