Content Product Simplified

2024 Content Product Roadmap

Product & Sales Communication

Product- Focused Resources

Consistent Payroc Experience

Increased Brand Awareness & Authority

Product Centered

Worldnet

Canada Market

Education & Nonprofit

Resource Center

Improved Lead Reporting

Event & Tradeshow Playbook Update

Challenge

We have multiple sales channels with varying stakeholders, audiences, segments, verticals, and needs

Solution

Deliver a consistent Payroc experience for multiple audiences

Challenge

We don’t know what’s going on with product

Solution

Develop a feedback loop between Product, Marketing, and Sales for timely and consistent communication. Introduce a recurring product-focused newsletter (The Product Pulse) featuring the product council recording and include any product-focused assets that have been created

Challenge

We would like more sales material to support our selling efforts

Solution

Enhance product-focused resources + collateral, creating more assets, battecards, and info sheets

Challenge

We would like to see Payroc more visible in the industry

Solution

Increase Payroc brand presence and extend authority with more award submissions, speaker engagement submissions, and press releases

Challenge

We are disqualifying prospects who feel like we’re an agent/iso shop

Solution

Centering Payroc’s product suite and solutions to capture every lead with a Payroc business solution

Challenge

Companies have an existing relationship with a payment provider or are just looking for a gateway solution

Solution

Introduce Worldnet Reignited

Challenge

Our company is looking to expand into new markets

Solution

Accelerate our Canada market reach

Challenge

Taking payments for our school is segmented and cumbersome

Solution

Launch into the Education + Nonprofit space

Challenge

We know the sales material exists, but we cannot find it

Solution

Deliver a singular integrated payments resource center

Challenge

We have a bunch of leads with limited information

Solution

Capture more detailed reporting and lead performance for a more targeted content experience

Challenge

We have inconsistent event support

Solution

Revise our Event + Tradeshow Playbook and create a resource request guide to proactively plan ahead for events