Jobs to be done

Roy Clay Sr.

introduction

Background

Contribution

Legacy

Visuals

quiz

jobS to be done // JTBD CANVAS

Roy Clay Sr. is an American computer scientist and inventor. He was a founding member of the computer division at Hewlett-Packard, where he led the team that created the HP 2116A. He is the Chief Executive Officer of ROD-L electronics and has been involved with the development of electrical safety equipment.

Born in Kinloch, Missouri in 1929, Clay grew up in the Jim Crow days of the South in a home with no indoor plumbing. A good student, he was the first African American to graduate from St. Louis University in 1951 when there was no such subject as computer science.

Not only did he develop the software for the 2116A computer, but he also was the director for the first HP Research and Development Computer Group. After working for HP, Clay went on to create his own company, ROD-L Electronics. ROD-L became a world leader in developing electrical safety testing equipment.

Roy Clay Sr., known widely as the “Godfather of Silicon Valley,” is best known for developing new software for HP computers and paving the way for other African Americans in the tech industry. Growing up in Kinloch, MO, his achievement in high school led him to an academic scholarship to St. Louis University.

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Activities What is the customer doing? What intrinsically driven activities are stable over time and solution-agnostic? How will you close the happiness gap?

Outcomes What does the customer achieve? What extrinsically driven outcomes are stable over time and solution-agnostic? How will you close the happiness gap?

Competition What are the existing, alternative solutions that help the customer do the same thing or reach a similar outcome?

Needs Which pains, problems, and frustrations. push the customer toward the new product? Desires Which gains, opportunities, and wins pull the customer toward the new product?

Inertia Which habits prevent the customer from switching to the new product? Anxiety What is the customer uncertain about that prevents switching to the new product?

Senses Is a Wow Moment achieved by triggering some of the five senses? Emotions Is a Wow Moment achieved by triggering certain feelings?