Ethos: Orienting the Speaker

The purpose of this poster is to inform people about the health benefits of vaccination and to encourage people to get vaccinated.

The intended audience is people who aren't vaccinated yet, as the PSA is encouraging people to protect the community by vaccinating themselves.

The speaker of this image, the Veterans Coalition for Vaccination, uses a play on words (ARMward to victory) as their approach to make the viewer laugh while also addressing a serious problem. They also use a catchy slogan (Don't wait. Vaccinate) to engage the viewer.

The speaker of this image is the Veterans Coalition for Vaccination, an organization focused on ensuring access to vaccinations around the entire world.