Ethos: Orienting the Speaker

The speaker is the Veterans Coalition for Vaccination. They are six Veteran organizations that come together to create this coalition, they mobilize Veterans to deliver vaccines anywhere, to hopefully improve access to vaccines to all Americans.

The Intended Audience would be Job Workers. Who have not been vaccinated and Veterans who want to volunteer to help out in handing out vaccines, they use the respect and trust the veterans have to encourage getting a vaccine.

The purpose of the poster is to promote people to get the COVID-19 vaccination. As the point of the coalition is to get veterans to volunteer to give out the vaccination and spread awareness about it.

The poster's approach is using Authority. Veterans are one of the most respected and trusted people in the United States, for them to be volunteering to help spread the vaccine around, makes the coalition and the vaccine seem more trustworthy.