Mampostea'o entrevista

Entrevista con

Mampostea'o

Por: Zyl Reyes and Lindsay Vega

"¡Somos un Mejunje Creativo!"

¿Quien es Mampostea'o?

Fundada en el 2013 por Moisés Cruz, Mampostea'o es una agencia publicitaria y de diseño orgullosamente puertorriqueña, especializada en estrategias de publicidad, gestión de redes sociales, branding y diseño de empaque. Desde su sede en Puerto Rico, atiende a una amplia gama de clientes en los Estados Unidos y en la isla, provenientes de diversos sectores industriales.

Equipo

Moisés Cruz

CEO y Fundador

Jonathan Asia

Ana Ferrer

COO

Ejecutiva de Cuentas

Equipo

Génesis Vélez

Jonathan Asia

Directora Creativa

Creative Copywriter

Andrea Negrón

Andrea Fabre

Gabriel Cuadrado

Sarah Torres

Diseñadora Gráfica

Diseñadora Gráfico

Diseñador Gráfico

Manejadora de Redes Sociales

¿Conglomerado?

Mamposteao no pertenece a un conglomerado, ya que es una agencia que trabaja de forma independiente y todos sus servicios vienen directamente del equipo de Mamposteao.

Premios

Latin American Design Awards (LAD) 2023

Bienal Iberoamericana de Diseño (BID) 2022

HOW International Design Awards 2018

informacion adicional

Localización

322 Ave. José de Diego, Parada 22, San Juan, Puerto Rico

Contacto

(787) 435-8967

Redes sociales

Instragram

Facebook

Q&A con Mampo

Algunas preguntas que se realizaron durante la visita a la agencia.

Ahora, ¿por qué el nombre?

El nombre se adoptó gracias a la creatividad del fundador, Moisés Cruz, como un tipo de homenaje a su familia y sus tradiciones puertorriqueñas. Así pues, han logrado ostentar esa identidad criolla y distinguirse de esas agencias que poseen aspectos similares.

Cartera de Clientes

La cartera de clientes de Mamposteao se compone mayormente de negocios nuevos o pequeños que buscan concretar su identidad corporativa. Sin embargo, un cliente recurrente es Pan Pepín; una empresa privada manufacturera de pan en Puerto Rico. Mamposteao la define como una “cuenta 360” debido a que le ofrecen todos sus servicios desde branding, assets para impresión, hasta campañas publicitarias digitales.

Cartera de Clientes

Por otro lado, realizan lo que se conoce como “iniciativas,” o sub-campañas donde se trabaja una colaboración entre dos cuentas bajo la campaña de la cuenta principal. En este caso, Mamposteao hizo una “iniciativa” con la cuenta de Bud Light bajo la campaña principal de Marvel Hamburguer “El Gordito.”

Zyl's brief

During my visit to Mampostea'o, I was surprised to learn about a new part of graphic design that I had little knowledge of before. I had not considered the area of publicity when taking this course and had only heard and thought of my options were working for a printing company, freelancing, or pursuing a career in the arts. (which is fine, but, pa eso cojia bellas artes)... I had the opportunity to interact with some professionals who are doing something different than what I had expected to do with this career. The experience was quite refreshing as I gained insights into their dynamic working environment, how they achieved publicity, the importance of ongoing adaptation and having an open mind, and how they continuously acquire new skills. I hope and aspire to be in their positions in the near future.

Lindsay's Brief

An aspect of Mamposteao I found interesting is their flexible and unconventional office. Most agencies follow a rigid corporate culture that functions as a professional and practical environment. However, Mamposteao relies on an easygoing workplace with many books, games, art pieces, and comfortable couches to help stimulate spontaneous ideas in such a demanding field. Many would judge this work system as strange or unreliable, but I believe it matches the natural flow of creativity and assists their productivity. The team enthusiastically welcomed our numerous questions and elaborated with indispensable information because we displayed genuine interest in their agency and projects. They even invited us to walk around the office and observe their outlines and sketches of projects they exhibit as a reminder for themselves of how much they have grown as an agency. Publicity is not for everyone, and with that thought, it is essential to understand and appreciate the amount of thought that goes behind creating a campaign. Therefore, an assignment like this delivers a fresh opportunity, speaking as a student who desperately wanted to engage with resources of the like.