CUSTOMER ENGAGEMENT STUDY
Luís Simões
Created on February 29, 2024
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Transcript
<50%
Weight of preference for face-to-face interactions.
Training
is considered the best method for updating professionals. It can either be done online or in person.
65%
Weight of preference for face-to-face interactions.
In-person conferences
are the preferred method of keeping professionals up to date.
Real World Solutions
are the preferred topic when receiving communications from the pharmaceutical industry.
5 KEY FACTS FROM OUR
CUSTOMER ENGAGEMENT STUDY
NURSES
PHARMACIES
CARDIOLOGY
HAEMATOLOGY
HOSPITAL PHARMACIES
<50%
Weight of preference for Face-to-Face interactions
Customer Engagement Study
NURSES
E-mail is the most utilized channel, although it is not the favored choice.
Roche is recognized as the company more engaged with this target, yet it is not considered as having the best approach.
Training
is considered the best method for updating professionals. It can either be done online or in person.
The preference for face-to-face interactions vs. digital interactions is slightly higher.
E-mail is the most utilized channel, although it is not the favored choice.
Was considered the company with the highest involvement with Pharmacies.
Customer Engagement Study
PHARMACIES
65%
Weight of preference for Face-to-Face interactions
Customer Engagement Study
CARDIOLOGY
E-mail is the most utilized channel, but only the 5th in the preference ranking.
Servier was the company considered to be more involved with this target.
In-person conferences
are the preferred method of keeping professionals up to date.
Results of Clinical Studies is the most pertinent content to receive by email.
Janssen was considered the company with the most involvement in Hematology, for a wide range of reasons.
Customer Engagement Study
HAEMATOLOGY
Real World Solutions
are the preferred topic when receiving communications from the pharmaceutical industry.
Customer Engagement Study
HOSPITAL PHARMACIES
Novartis was considered the company with the greatest involvement with this target.