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CUSTOMER ENGAGEMENT STUDY
Luís Simões
Created on February 29, 2024
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Transcript
HOSPITAL PHARMACIES
HAEMATOLOGY
CARDIOLOGY
PHARMACIES
NURSES
CUSTOMER ENGAGEMENT STUDY
5 KEY FACTS FROM OUR
are the preferred topic when receiving communications from the pharmaceutical industry.
Real World Solutions
are the preferred method of keeping professionals up to date.
In-person conferences
Weight of preference for face-to-face interactions.
65%
is considered the best method for updating professionals. It can either be done online or in person.
Training
Weight of preference for face-to-face interactions.
<50%
Roche is recognized as the company more engaged with this target, yet it is not considered as having the best approach.
E-mail is the most utilized channel, although it is not the favored choice.
NURSES
Customer Engagement Study
Weight of preference for Face-to-Face interactions
<50%
PHARMACIES
Customer Engagement Study
Was considered the company with the highest involvement with Pharmacies.
E-mail is the most utilized channel, although it is not the favored choice.
The preference for face-to-face interactions vs. digital interactions is slightly higher.
is considered the best method for updating professionals. It can either be done online or in person.
Training
Servier was the company considered to be more involved with this target.
E-mail is the most utilized channel, but only the 5th in the preference ranking.
CARDIOLOGY
Customer Engagement Study
Weight of preference for Face-to-Face interactions
65%
HAEMATOLOGY
Customer Engagement Study
Janssen was considered the company with the most involvement in Hematology, for a wide range of reasons.
Results of Clinical Studies is the most pertinent content to receive by email.
are the preferred method of keeping professionals up to date.
In-person conferences
Novartis was considered the company with the greatest involvement with this target.
HOSPITAL PHARMACIES
Customer Engagement Study
are the preferred topic when receiving communications from the pharmaceutical industry.
Real World Solutions