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LIST OF QUALIFICATIONS
Nat H
Created on February 27, 2024
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Transcript
Online Platform Experiences
This table compares the room booking experience on the online platforms with a focus on personalization.
Important Finding
Strengths
Weaknesses
- personalized room features
- city tour and car rental service by destinations and hotels
- different packages, e.g: room+flight packages.
Offer comprehensive and highly personalized services, you can nearly prepare everything you need for trip on their platform.
Not every single hotel is able to provide those personalized services
Marriott
- provide destination ideas in the form of blof articles, e.g: budget-friendly destinations
Lack of personalized options in the booking process
Relatively poor personalized services
IHG
- provide personalized room features
- offer available activities booking nearby
- taxi booking and car rental services
Accor is trying their best to offer personalized services.
Poor room feature options compare to Marriott
Accor