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Stakeholder Matrix

Nichola Holdship

Created on February 27, 2024

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Transcript

Stakeholder Prioritisation Matrix

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High Power / Low Interest
High Power / High Interest
KEY PLAYER
MEET NEEDS
LEAST IMPORTANT
SHOW CONSIDERATION
Low Power / High Interest
Low Power / Low Interest
Low Power / Low Interest:
  • Inform via general communications: Newsletters, website, mail shots.
  • Aim to move into the right hand box
Low Power / High Interest:
  • Make use of interest through involvement where you can
  • Keep informed & consult on interest areas
  • Potential supporter / goodwill ambassador
High Power / High Interest:
  • Key players - focus efforts on this group
  • Involve in all areas
  • Engage & consult regularly

Weaknesses

Contextualize your topic
  • Plan the structure of your communication.
  • Give it a hierarchy and give visual weight to the main point.
  • Add secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure results.
High Power / Low Interest:
  • Engage & consult on areas of interest
  • Try to increase level of interest
  • Aim to move them to the right hand box