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Insight EMEA x BrightTALK Nurture
mel.sinclair
Created on February 26, 2024
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Transcript
Insight EMEA x BrightTALK
Email Nurture for Leads
Start
'clicks'
'drops'
Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.
Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.
'not captured'
'paid contact from BrightTALK'
'subscribers to Insight EMEA BrightTALK channel
BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.
Enters lead scoring flow until reaches 'lead' status
'drops'
'interacts'
Enters lead scoring flow until reaches 'lead' status
Enters lead scoring flow until reaches 'lead' status
'doesn't fill form'
'clicks speak with an expert'
Lead Status Activated
Enters lead scoring flow until reaches 'lead' status
Clicks to 'Attend another webinar'
Clicks to 'subscribe'
'drops'
'interacts with email'
Clicks for 'more information'
User lands in Marketo as a 'opted in' marketable' contact.
Nurture for BrightTALK Users
Email Communication from BrightTALK
Welcome to Insight
'Doesn't attend a webinar'
'Attends webinar'
Starting now reminder
Engage
New webinar available email from marketo with FastPass Registration
24 hour reminder
'Doesn't attend a webinar'
Welcome to the Insight EMEA Channel
Registration confirmation
'Registers for a webinar'
Channel Introduction email sent from BrightTALK
'subscribers to Insight EMEA BrightTALK channel'
Email Communication from BrightTALK
Welcome to Insight
'Doesn't attend a webinar'
'Attends webinar'
Starting now reminder
Engage
New webinar available email from marketo with FastPass Registration
24 hour reminder
'Doesn't attend a webinar'
Welcome to the Insight EMEA Channel
Registration confirmation
'Registers for a webinar'
Channel Introduction email sent from BrightTALK
'subscribers to Insight EMEA BrightTALK channel'