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Insight EMEA x BrightTALK Nurture
mel.sinclair
Created on February 26, 2024
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Transcript
Insight EMEA x BrightTALK
Email Nurture for Leads
Start
BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.
'not captured'
Nurture for BrightTALK Users
'subscribers to Insight EMEA BrightTALK channel
'paid contact from BrightTALK'
User lands in Marketo as a 'opted in' marketable' contact.
'interacts with email'
'drops'
Clicks for 'more information'
Clicks to 'Attend another webinar'
Clicks to 'subscribe'
Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.
'clicks'
'drops'
'clicks speak with an expert'
'doesn't fill form'
Enters lead scoring flow until reaches 'lead' status
'drops'
'interacts'
Enters lead scoring flow until reaches 'lead' status
Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.
Lead Status Activated
Enters lead scoring flow until reaches 'lead' status
Enters lead scoring flow until reaches 'lead' status
Email Communication from BrightTALK
'subscribers to Insight EMEA BrightTALK channel'
Welcome to the Insight EMEA Channel
Channel Introduction email sent from BrightTALK
'Registers for a webinar'
'Doesn't attend a webinar'
Registration confirmation
Engage
24 hour reminder
New webinar available email from marketo with FastPass Registration
Starting now reminder
'Attends webinar'
'Doesn't attend a webinar'
Welcome to Insight
Email Communication from BrightTALK
'subscribers to Insight EMEA BrightTALK channel'
Welcome to the Insight EMEA Channel
Channel Introduction email sent from BrightTALK
'Registers for a webinar'
'Doesn't attend a webinar'
Registration confirmation
Engage
24 hour reminder
New webinar available email from marketo with FastPass Registration
Starting now reminder
'Attends webinar'
'Doesn't attend a webinar'
Welcome to Insight