Outreach Framework

included

OUTREACH FRAMEWORK

addressing the elephant.

Everything shared here today is an actionable suggestion

a brief epilouge

the journey to today

Common Denominator's

Product & People

Common Denominator's

Product & People

Common Denominator's

People & Product

Solution is too nuanced

Not my focus

Universal Truth to Remain in Perptuity

Continue to build relationships

2. Outbound doesnt work

1 Too Busy

Refine and Revisit

Sophisticated Buyers

Pipeline is full

Common Denominator's

People & Product

Solution is too nuanced

Not my focus

Universal Truth to Remain in Perptuity

Continue to build relationships

2. Outbound doesnt work

1 Too Busy

Refine and Revisit

Sophisticated Buyers

Pipeline is full

Common Denominator's

People & Product

Opportunity for added advantages & revenue

Create a plan...

Deemed an unworthy endevour

Not my focus

2. Outbound hasnt been figured out.. yet

1 Too Busy

Refine and Revisit

Pipeline is full

"We need more leads!"

"A just for you solution!"

reviewing the groundwork: cracks in its foundations.

"We need better leads!"

Why do most data analytic companies not reach their full potential? Disconnects. Between marketing & sales , there are gaps preventing synergy between the two all driven by a lack of effcetive communication of not only what problems you’re solving ... but how and who you’ve done it for

"Easy data visualization!'

HR Analytics

"We need more leads!"

"A just for you solution!"

reviewing the groundwork: cracks in its foundations.

"We need better leads!"

1. Increase Data Visibility: 2. Unify Teams with Transparency: 3. Agility & Speed in Competitive Talent Market:

"Easy data visualization!'

HR Analytics

"We need more leads!"

"A just for you solution!"

reviewing the groundwork: cracks in its foundations.

"We need better leads!"

1. Increase Data Visibility: Reduced HR Reporting Times by 80% in 3 Weeks 2. Unify Teams with Transparency: Reduce Churn and Increase Revenue by 19% in 12 months 3. Agility & Speed in Competitive Talent Market: Reduced Hiring Times by 30% in 3 Weeks

"Easy data visualization!'

HR Analytics

a holistic approach

the full sales cycle taken into account

Sales Assest's are leveraged in Marketing Material

Most common objections and pain points used to create copy

OUTBOUND FLYWHEEL

Buyer insights from sales funnel used to hone in on marketing

Higher qualified leads increase overall conversion

a holistic approach

the full sales cycle taken into account

OUTBOUND FLYWHEEL

EduMarketing

Messaging Optimization

Learning-Led Conversion

Network Nurturing

a holistic approach

the full sales cycle taken into account

EduMarketing

Messaging Optimization

Learning-Led Conversion

Network Nurturing

The flywheel in detail

Pillar I

Messeging Optimization

A data driven approach to getting infront of the ideal prospects

MESSAGING OPTIMIZATION

The answer is in front of you

You have dozens if not hundreds or thousands of happy clients. Speak to them! They will gladly tell you what they were struggling with before they met you, what other solutions they tried, how much they spent on them, and what made them buy from you in the first place. That’s a goldmine full of information. Here’s how we do it: We speak your best clients and dream prospects and get to know them on a deeper level:

• Problems
• Desires
• Dreams
• Fears
• Frustrations
• How you helped

• What quantifiable results they obtained
• What other solutions in the market they tried
• Why they didn’t work for them

CReating the marketing material

From Insights to Assets

Create your offer and marketing claim based on insights

Record your case studies and dsitribute across channels

vsL/case study

SHORT FORM

case study

Your offer and claim have to solve your dream clients' number 1 problem or desire! After doing this exercise, you will stand out in the market as a one-of-one. No other viable option in the market.

400

45 MIN

10 MIN

3 minute snippets from highlight reels

Raw Long Form Content for Channels

Highlights and Talking Points to be leveraged

The flywheel in detail

Pillar II

Pillar I

EduMarketing

Messeging Optimization

A data driven approach to getting infront of the ideal prospects

Informational value based content reinforces your position as thought leader and gets your message across

...case studies arn't enough in saturated markets

The average sophisticated buyer needs a minimum of 7 hours of engagement with your business.

EDUMARKETING

Here’s what it means to your business: To get a client over the line, you need multiple meetings, pitches, customised proposals, and clients wanting to chat with your other customers. The solution? Education-based marketing

CHANNEL OPTIONS

PAID ADVERTISMENT

REFFERAL NETWORK

SEO & BLOGS DEVELOPMENT

OUTBOUND COLD CALLING

Ads: high cost, high risk, difficult in many B2B industries

Referrals: You can’t decide the scale

SEO and blogs : Takes a very long time to see results and most don’t do it right

Cold calling: SDRs churn very quickly, you burn potential relationships instead of building them

OUTBOUND EMAIL

Done right, it's a simple numbers game

Wrong way

Hey Alex, Enrollment for Included.AI's "HR Analytics Mastery" webinar ends tonight! Aimed at those looking to excel in HR through data-driven insights, this webinar offers a step-by-step guide, complete with deep content, templates, and even Raghu's personal team to help implement. Join “HR Analytics Mastery” before 11:59 PT tonight to learn how to transform HR functions and strategic decision-making in your organization. Included.AI's Clients have achieved inspiring success stories, and today, you have the chance to become one of them. Register now before it's too late! Best, Raghu

Right Way

"Hi {{Targets Name}} Tina, Alex came across {{Company}} PoochPerks when researching {{target industry}} Pet food companies from {{City HQ}} and asked me to reach out to see if you'd be interested in him delivering a free keynote to your HR team? We’ll cover the fundamentals of {{list pain points}} DEI, how to save time in report development, and ways to leverage available data to ensure diveristy goals are being met when recruiting top talent The keynote is based on our findings from working with OfferUp, BarkBox and Amperity after helping them grow teams with diverse backgrounds globally, find new talent pools to support high growth, and reduce hiring times by 30% in 3 weeks. I'd love to set some time between yourself and Alex to organize a session for PoochPerks{{companyName}}. Do you have time {{ Monday | Tuesday | Wednesday }} or {{ Thursday | Friday }}?"

Keynote Participants

Just a few noteworthy in attendance:

The flywheel in detail

Pillar III

Pillar II

Pillar I

Network Nurturing

EduMarketing

Messeging Optimization

Consistent nurturing of interested prospects begins to facilitate an increase in your network

A data driven approach to getting infront of the ideal prospects

Informational value based content reinforces your position as thought leader and gets your message across

NETWORK NURTURING

its easy to get lost in the pipeline

We need someone to convert the interest from our prospects into sales meetings booked on your calendar. This is simple, but not easy. Why? is EXTREMELY time consuming - nurturing a cold’ish lead (director level to join a sales call). Doing this effectively diverts focus from other key business development and sales activties.

The flywheel in detail

Pillar III

Pillar IV

Pillar II

Pillar I

Network Nurturing

Learning-Led Conversion

EduMarketing

Messeging Optimization

Consistent nurturing of interested prospects begins to facilitate an increase in your network

A data driven approach to getting infront of the ideal prospects

Ideal Prospects either become a new client or a new relationship is formed for refferals

Informational value based content reinforces your position as thought leader and gets your message across

the flywheel in its entierty

30%

80%

.9%

MRKTR

Give Keynote

Organize Keynote

Organize Meeting

Debrief Keynote

Offer Keynote

Interviews & Insights

SDR

SDR/SME Helps Organize Client with Solution

SDR Nurtures postive responses through email into a booked meeting

Subject Matter Expert Gives the Keynore

Work done in messagin optimization helps increase response rate

Speak to clients to get better insights into your most powerful message

Inital call with CEO used to set up the keynote / gauge audience

SME

Pillar II

Pillar III

Pillar IV

Pillar I

ONGOING

1-2 MONTHS

ONGOING

1 MNTH

monetization strategy

87.6K

Total available market (uk / us micro companies)

tam

788

Booked Meetings

.9%

236

Qualified Prospects

30%

20%

47

buyers

monetization strategy

87.6K

Total available market (uk / us micro companies)

tam

788

Booked Meetings

.9%

236

Qualified Prospects

30%

20%

47

buyers

47 X 20K = $945K

Thank You!

keynote structure

Intro

Content

Transition