Simple Tech Presentation 2
Nik Smith
Created on February 22, 2024
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Transcript
How Universal is beating Disney at its own game
Skipping to the front of the line
- In 2019 Universal announced a third park to be built in Orlando named Epic Universe
- While halted by the pandemic, building resumed in early 2021 with the opening planned for the summer of 2025
- In January 2024, Universal officially unveiled concept art and a construction update, providing additional details as to the attractions we can expect to see
- This comes off the back of an incredibly successful decade for Universal
The Context
-Mark Woodbury Chairman & CEO of Universial
"Put the 'park' back in 'theme park'"
- Sick of being second best: Universal in the last decade has overtaken Disney in the theme park division
- Disney has been stagenent, unable to complete projects within projected time frames while having an overreliance on univentive refreshes
- Universals design philosophy surpasses Disney's own, which is completely risk adverse
- Universal is developing the future of theme parks, Disney is rehashing the past
The Opinion
The area of land purchased in yellow
- Universal is eyeing further expansion: It's not just Epic Universe, Universal has two other ongoing projects in Texas and Nevada
- This includes global expansion, particularly the European market
- In December 2023 Universal acquired 480 acres of land close to Bedford, England
- The company has confirmed they are working closely with the local community