DLG - Marketing LOs
Springpod Team
Created on February 22, 2024
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Transcript
In this Sprint, you will take on the role of marketing professional. Your task is to review some key data insights about bikes and cycling and use this to storyboard an advert that encourages the target audience to take out bicycle insurance.
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Learning Objectives
By the end of this Sprint, you will…
Know what marketing is and why marketing principles are important in advertising
Understand how to interpret data and present it in a way that is captivating to an audience
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Understand how to storyboard a bicycle insurance advertisement