DLG - Marketing LOs

Learning Objectives

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In this Sprint, you will take on the role of marketing professional. Your task is to review some key data insights about bikes and cycling and use this to storyboard an advert that encourages the target audience to take out bicycle insurance.

Understand how to storyboard a bicycle insurance advertisement

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Understand how to interpret data and present it in a way that is captivating to an audience

Know what marketing is and why marketing principles are important in advertising

By the end of this Sprint, you will…