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Consumer trends by generation - Hilton

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Created on February 20, 2024

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Gen-X (age 43-56)

2024 Travel Trends by Generation

Gen-Z(age 16-26)

Technology for Travel

Exploration and Adventures

Culinary Experiences

Seamless Travel Experience

Family-Friendly Options

Exploration and Outdoor Activities

Wellness-Focused Experiences

Millennials(age 27-42)

Less Interest in Technology

Culinary Experiences

'Human' Factor of Hospitality

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Baby Boomers (age 57-72)