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SOCIAL MEDIA PLAN
Minh Châu Đặng
Created on February 17, 2024
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Social Media Plan
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Social Media Plan
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Start
Índice
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03
01
02
Content plan
Analysis and starting point
Web analysis
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06
04
05
KPIs and objectives
Contingency plan
Team
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Analysis and starting point
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OBJECTIVES
Analysis and starting point
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buyer person
Analysis and starting point
Socioeconomic Data
Demographic data
Shopping behaviour
Challenges
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SOCIAL NETWoRKS
Analysis and starting point
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COMPETITION
Analysis and starting point
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Analysis and starting point
Threats
Strengths
Weaknesses
Opportunities
External analisis
Internal analisis
Internal analisis
External analisis
Factores que favorecen la entrada a un nuevo nicho de mercado
Factores negativos que afectan a la empresa
Ventajas competitivas en el mercado.
Desventajas frente a los competidores
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Web analysis
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Web analysis
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Content plan
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CONTENTS
Content plan
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Content CALENDAR
Content plan
January
February
28
29
30
31
10
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21
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KPIs and objectives
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SOCIAL NETWORKS OBJECTIVES
KPIs and objectives
WEB TRAFFIC OBJECTIVES
KPIs and objectives
+500
+200
+1000
Stay time
Conversion time
Visits
+800
+200
-200
Bounce rate
CPC
ROI
Contingency plan
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CONTROL PANEL
Contingency plan
John
Susana
Sam
Carol
Community manager
Project Manager
Customer Support
Customer Support
CONTROL PANEL
Contingency plan
Start of crisis
Action plan
Reply
Analysis
Review
Team
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Team
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Name Surname
Name Surname
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Name Surname
Name Surname
+ info
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Thanks!
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Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
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Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!