SOCIAL MEDIA PLAN
Minh Châu Đặng
Created on February 17, 2024
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Transcript
Start
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Social Media Plan
Start
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Social Media Plan
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Índice
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Team
06
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Contingencyplan
05
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KPIs andobjectives
04
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Contentplan
03
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Webanalysis
02
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Analysis andstarting point
01
Start
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Analysis andstarting point
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OBJECTIVES
Analysis and starting point
Challenges
Shopping behaviour
Demographic data
Socioeconomic Data
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buyer person
Analysis and starting point
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SOCIAL NETWoRKS
Analysis and starting point
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COMPETITION
Analysis and starting point
Factores que favorecen la entrada a un nuevo nicho de mercado
External analisis
Opportunities
Ventajas competitivas en el mercado.
Internal analisis
Strengths
Factores negativos que afectan a la empresa
External analisis
Threats
Desventajas frente a los competidores
Internal analisis
Weaknesses
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dafo
Analysis and starting point
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Web analysis
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+ info
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Web analysis
Start
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Contentplan
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CONTENTS
Content plan
February
January
28
27
26
25
24
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31
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25
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10
31
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28
Content CALENDAR
Content plan
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KPIs and objectives
SOCIAL NETWORKS OBJECTIVES
KPIs and objectives
CPC
+200
Bounce rate
-200
ROI
+800
Conversion time
+200
Stay time
+1000
Visits
+500
WEB TRAFFIC OBJECTIVES
KPIs and objectives
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Contingencyplan
Customer Support
Customer Support
Project Manager
Community manager
Carol
Sam
Susana
John
CONTROL PANEL
Contingency plan
Reply
Review
Action plan
Analysis
Start of crisis
CONTROL PANEL
Contingency plan
Start
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Team
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Name Surname
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+ info
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Team
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Thanks!
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