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Winter Presentation
David Atlas
Created on February 16, 2024
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Transcript
Winter Wonderland Sponsor Presentation
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Your #1 Influencer
Santa is the most influential fictional character in the world. How can you align your brand with Santa durring the Holiday Season?
Santa Claus is the Worlds Most Influential Fictional Character.
- MK Hailey
01
About Winter Wonderland
"We had a blast last night! Thank you so much for putting this together for Gainesville!"
Why Gainesville?
Only 7
60,000
20,000
Family Entertainment Centers
Children
Households
Of these 60,000 households, there are over 20,000 children, and more families are moving to Gainesville Every Year. It is one of the fastest growing cities in north Florida.
Within 40 miles of Gainesville. Gainesville has a lack of family entertainment and we hope to address this.
Within our 40 mile radius, only 5 are within 15 minutes of Gainesville.
on social media for our 2023 season, across Facebook and Instagram
Our Reach in 2023
160k
Impressions
Last year we had an awesome reach that met and exceded our expectations. We are on track to at least triple this reach in 2024
Guests at the park, Directly interacting with our sponsor's products and media.
3K
Guests
"We had a great time when we came, Thank you for bringing this to town!"
02
NEW THIS YEAR
Constant Improvement
In 2024 we are bringing a TON of new attractions and offerings to Winter Wonderland Gainesville.
Interactive Shows
Social Sharing Screen
NEW Food and Beverage
New Retail
New Characters
Live Entertainment
Snowball Fight!
Frosty The Showman
We are building a snowball fight arena, with real snowballs!
Interactive animated video character experiance!
Elf Training Academy
Carnival Games
Ringtoss and Knockdown, Provides activities for more age ranges
Edutainment activity for children to explore the park
03
Where are we Going?
Year Round Adventure Park
Adventure Village
Main Enterance
A Site for Year Round Adventures...
Creating this story driven adventure park gives our community a place to go year round for children and adults to experiance compelling stories and activities.
Our Communty needs more spaces for exploration and compelling activities year round. Our site will allow that year round adventure for our children and families to enjoy.
Annual Events
3 major events will puncuate the year and create fresh stories for our guests to enjoy!
01
03
02
Halloween Adventure
Winter Wonderland
Pirate Invasion!
An annual Family Friendly Halloween Event for our community. it will feature live entertainment, Childrens Activities and a Haunted House for the older kids and adults.
Florida has a long history with pirates and our park will provide and incredible location to enjoy swashbuckling summer entertainment!
Winter Wonderland is our flagship event, the medival village design will make a timeless backdrop for this magical annual event.
04
Working With Santa Claus
Santa Claus is the Worlds Most Influential Fictional Character.
- MK Hailey
Your #1 Infuencer
Santa Claus, with his universal appeal and positive emotions, can elevate any brand by creating memorable iconography and leveraging seasonal relevance during the festive season.
Universal Appeal: Santa transcends cultural boundaries. His image is recognized globally, making him relatable to diverse audiences. Associating with Santa creates an instant connection.
Positive Emotions: Santa embodies joy, generosity, and warmth. Brands linked to Santa evoke feelings of happiness, nostalgia, and goodwill. Customers associate these positive emotions with your brand.
Customers subconsciously connect Santa with gift-giving, making them more receptive to brand messages