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  • As we can see Ocado revenue has increased at an exponential rate increasing 320.15% in the last 11 years, averaging a 29.11% increase yearly. This indicates the rise of online grocery delivery and further displays fierce competition towards Asda.

  • This graph displays that although Ocado is fairly small overall, we can see that they are the 4th largest online delivery store in terms of net sales and is catching up to Asda. This further demonstrates the success of Ocado in the online delivery sector and that they are threatening Asda's position within this subsection of the market.