Strength
Elena Lee
Created on February 12, 2024
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Transcript
Key Strengths of Pearson
Wide range of products
Strong brand recognition
Strong financial performance and potential to grow profitably
Wide range of digital products
Acquired Mondly in 2022
Allows Pearson to enter the Online Self-Study language learning space and form personal relationships with language learners globally
Acquired Credly in 2022
Platform for organisations to issue and manage digital credentials, to help employers make better human capital management decisions.
By moving most of their services and products online and expanding their product portfolio, Pearson ensures that it keeps up with the market trend of increasing use of technology in education to remain competitive.
Digital growth is one of Pearson's -non financial KPIs
Underlying growth was up by 9% in 2022 from 2021
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Strong brand recognition
15m
Monetised consumers where Pearson holds identifying information provided by the user (e.g. registered for the product / registered for an account)
Paid registered
Consumers who utilised a Pearson product or service within a stated period.
160m
Total
Large consumer base
Global presence in
200
countries
By increasing direct-to-consumer offerings such as Mondly and Pearson+, Pearson is able to gain valuable insights about usage to help keep pace with changing customer expectations.
Pearson is the largest market player in the Testing and Educational Support in the US
Pearson is the largest market player in Online Education and Training in the UK.
Pearson+ homepage
Strong financial performance and potential to grow profitably
Underlying sales growth of
5%
in 2023
Adjusted operating profit of
£570m
Assessments and Qualifications remain Pearson's most profitable division while English Language Learning demonstrated the highest growth in 2022
in line with increasing market demand for upskilling and English language
of Testing and Educational Support industry revenue in the US is generated through the development and administration of various English language, professional and clinical exams.
53.5%
20%
of the UK workforce will be significantly under-skilled for their jobs by 2030
Pearson gathered from the 4.8 million Pearson+ Channels registered users that they have engaged in nearly minutes of video content
2m