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Created on February 9, 2024
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Transcript
Sarvesh MEENOWA Steven FOULON Anthony BIEL Erwan BLINIERE
Presentation
Implementation of Machine Learning Modeling
56%
63%
46%
52%
19%
22%
-30 %
City bags
LG Accessories
[50,65[
[24,35[
2023
2022
2023
2022
2023
2022
Focus on Leather good
Focus on Women
-17%
Items bought2022-2023
-12%
Items bought 2022-2023
2023
2022
26%
26%
18%
21%
34%
37%
-16 %
-18 %
[50,65[
[24,35[
38%
-25 %
Profile with the Most Potential
KPI : Items bought
-11%
Items bought
2022-2023 Trend
73%
Proportion of items bought by women in 2022
88%
Proportion of items bought by women in 2022 in Leather good
Focus on Leather good
Collaboration with Blackpink Platform uses :
Marketing strategy :
- 24 to 35 years Women
- LG Accessories
Collaboration with Kim-Hye-Soo Platform uses :
- Magazine : (W Korea, Korea vogue)
- Display OOH
Marketing strategy :
- 50 to 65 years Women
- City bags