Tableau de Bord interactif basique

Presentation

Sarvesh MEENOWASteven FOULONAnthony BIELErwan BLINIERE

Implementation of Machine Learning Modeling

Focus on Leather good

Proportion of items bought by women in 2022 in Leather good

88%

Proportion of items bought by women in 2022

73%

2022-2023 Trend

Items bought

-11%

KPI : Items bought

Profile with the Most Potential

-25 %

38%

[24,35[

[50,65[

-18 %

-16 %

37%

34%

21%

18%

26%

26%

2022

2023

Items bought 2022-2023

-12%

Items bought2022-2023

-17%

Focus on Women

Focus on Leather good

2022

2023

2022

2023

2022

2023

[24,35[

[50,65[

LG Accessories

City bags

-30 %

22%

19%

52%

46%

63%

56%

Marketing strategy

Marketing strategy :

• 50 to 65 years Women
• City bags

Collaboration with Kim-Hye-Soo Platform uses :

• Magazine : (W Korea, Korea vogue)
• Display OOH

Marketing strategy :

• 24 to 35 years Women
• LG Accessories

Collaboration with Blackpink Platform uses :