Profile of the Audience

The range of ages for this audience is 14-18, as it is directed toward students.

The audience are liberals because, they are students and are interested in their own rights they have.

The audience for this PSA is school students between 14-18. Most of them have not done any dissections for science yet, so this PSA is encouraging them to make a choice to use virtual or 3d dissections, opposed to animals bred for dissections.

The students are in the middle/higher class. They are able to have certain privileges that give them more chances to make their own decisions, enabling them to protest what they want.